Indian Express Article - Interview of Sony CEO

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MaxMayfield

@MaxMayfield

Trailblazer

+ 4

Posted: 11 years ago

Hey all, sharing an interview by the CEO of MSM group, since Maharana Pratap was mentioned. The excerpt is attached herewith -

"We saw quite a few launches from the Sony stable in the recent past and then quite a few got axed too. Has there been a gap when it comes to ground-level research on concepts and ideas?

We have always believed in research and have always taken all our concepts and ideas to the market before their launch. We have had issues with some of our shows from an execution perspective. As a result, we did not see too many successes. But having said that, wherever there was a perfect match between the concept and its execution, we have had success. For example, Maharana Pratap."

Link of entire article- http://indianexpress.com/article/entertainment/screen/we-need-to-get-our-fiction-shows-to-work-again/

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ami

@bitblue

Dazzler

Posted: 11 years ago

Originally posted by: Hiral_Halwa
Hey all, sharing an interview by the CEO of MSM group, since Maharana Pratap was mentioned. The excerpt is attached herewith -

"We saw quite a few launches from the Sony stable in the recent past and then quite a few got axed too. Has there been a gap when it comes to ground-level research on concepts and ideas?
We have always believed in research and have always taken all our concepts and ideas to the market before their launch. We have had issues with some of our shows from an execution perspective. As a result, we did not see too many successes. But having said that, wherever there was a perfect match between the concept and its execution, we have had success. For example, Maharana Pratap."
Link of entire article- http://indianexpress.com/article/entertainment/screen/we-need-to-get-our-fiction-shows-to-work-again/

finally someone gave credit to MP.