Originally posted by: arshi_asya
The socioeconomic classification has classes in sociology as well as economics. A, B, C.
There was a time when C was much larger, but now C has reduced & has promoted to B & B have further promoted themselves. None of their shows cater to taste of urban audience which is in Class A & B mostly, who want crisp & finite content with proper story-telling. Few shows may come here & there & that's it. Sony is doing good with their good content shows that can resonate with everyone.
ITV even now is catering to C & lower sections of B. TV actors themselves have confessed so many times. Why do you think, senior TV actors are exploring web because it gives them creative satisfaction.
And no, there is no speculation about increase of on-demand content. It's a fact on paper. TV guys know it & they know that audience who is shifting to that content will not watch their show anyway, so why bother. We can continue with what we have been doing for years & continue catering to Section C on TV. EK has come up with brilliant shows online but still continues to show regressive shows on TV.
Companies don't spend unless they do their calculation on target & same is going with Netflix & Amazon. They know frustration of Class B & C from ITV & demand for that sort of content & they are giving it to them, while our channels are busy ignoring them.
Everyone wants to bring up things that come, earn profit, go & be forgotten but no one wants to come up with things that can become classic for future. Even today, SRK is remembered for his early career roles than this latest ones in Dilwale & others & he himself admits it.
Game of Thrones didn't become this success in a day. I still remember no one cared for its first season. The promo of first season came & no one was bothered. But it was only when they killed Ned Stark in Season 1, it gained attention. Season 2 gained more attention & by the time Season 3 ended, it had become an international rage. And now it stands on a level, where a single teaser of mere 15 seconds breaks all records everywhere. Hotstar went ahead to show Season 7 exclusively in legal way & earned huge profits.
Good shows work even today if not interfered with & given a chance. Look at KRPKAB, YUDKBH, DHTH, POW. These didn't get good TRP but fared so well on online medium. Their online revenue was quite well.
As for salaries & revenue, things work on inflation adjustment. Value of 100 Rs in 90s will not be same as in today's time. So, keeping in mind inflation, things were costly even then. Rs 1000 in 90s are equivalent to Rs 1 lakh today. Today, they are spending more & earning less because of their haste only. Things were always working on revenue. It's not like revenue has become important only now & earlier maintenance was filthy cheap.
P.S- A,B,C Class division example is actually real thing in demographic classification & a part of sociology & economics.