Not Jenshad - it's the TRPs - Conclusion Note Pg 11 - Page 8

Whilst I can understand the logic applied in order to reach your conclusion, Colors promoting Bepannaah is certainly not unprecedented. It is something that they have consistently done and due to the immense popularity of such intimate sequences on Indian television, I assume that the cast and channel thought (rightly so) that it would be an adequate point for promotion.

I also sympathise with the notion that TRP is the ultimate barometer for success. It is a great indicator of support for a show and despite immense changes in the way we consume entertainment, it remains central to the health of any Indian television show. However, it would be short sighted to wholly disregard online popularity in the 21st century. International viewers, as you mentioned, do not make up the largest demographic of Bepannaah's online audience; Indians do. I imagine that a large majority of them utilise Voot because it is accessible, high quality and free. Voot has advertisements for almost every single video (at the beginning and in between) for huge brands including Apple. Of all the shows on Voot, I'm sure Bepannaah is at the very least amongst the top 2/3 most viewed. In a world where advertising rules, this is likely significant. The social media buzz and various articles etc are secondary although I'm sure that staying current is considered a positive for any channel in our digital age.

It's also a sad reality, as we all know, that quality content does not equate to ratings. Bepannaah is not the kind of show that provides ratings because most of the time, it makes sense. The extent to which this affects the channel is not something that we can assume, that remains to be seen. It is also not the only Colors show with a fairly low viewership, perhaps something else to consider.

Originally posted by: Diya_Abhilasha

Colors released 3 new shows promos.

Will have to see whether they will air after big boss ends.

Originally posted by: Harshadholic

Exactly, colors is not "Nero" who was fiddling when Rome was burning. Everything will be under review when BB ends.

Those 3 new shows are in sync with competition and they are concentrating on what sells.

Their most recent on ie

DEM isnt cheap and anarkali has only two options, either Akbar will spare her life or she is going to die, this also look finite and so do the yet to be launched new shows.

If SM fans who watch BP on tv are loyal and maintain a steady trp, i think it will run its course. The inconsistency is hurting BP a lot.

And i dont know why they are promoting Naagin and Shakti when they are getting their numbers.

Originally posted by: romancefan

But the new shows also look like expensive lavish productions, especially Ali Baba. Can Colors afford it?

Originally posted by: Harshadholic

They would have set budgets for these shows, all 3 look expensive if the 8.30 pm one is also taken into consideration it looks costly. In comparision to the mahals , hooda mansion looks like a studio apartment.

I hope things stay positive

Originally posted by: aandy

Whilst I can understand the logic applied in order to reach your conclusion, Colors promoting Bepannaah is certainly not unprecedented. It is something that they have consistently done and due to the immense popularity of such intimate sequences on Indian television, I assume that the cast and channel thought (rightly so) that it would be an adequate point for promotion.

I also sympathise with the notion that TRP is the ultimate barometer for success. It is a great indicator of support for a show and despite immense changes in the way we consume entertainment, it remains central to the health of any Indian television show. However, it would be short sighted to wholly disregard online popularity in the 21st century. International viewers, as you mentioned, do not make up the largest demographic of Bepannaah's online audience; Indians do. I imagine that a large majority of them utilise Voot because it is accessible, high quality and free. Voot has advertisements for almost every single video (at the beginning and in between) for huge brands including Apple. Of all the shows on Voot, I'm sure Bepannaah is at the very least amongst the top 2/3 most viewed. In a world where advertising rules, this is likely significant. The social media buzz and various articles etc are secondary although I'm sure that staying current is considered a positive for any channel in our digital age.

It's also a sad reality, as we all know, that quality content does not equate to ratings. Bepannaah is not the kind of show that provides ratings because most of the time, it makes sense. The extent to which this affects the channel is not something that we can assume, that remains to be seen. It is also not the only Colors show with a fairly low viewership, perhaps something else to consider.

Originally posted by: Harshadholic

Bepannaah does not have much views on Voot ?? Which one has

I want to ask a question for long time People make expensive web series then how they earn from it?? isn't tv shows that are popular online earn the same money as digital shows?

Originally posted by: Harshadholic

Bepannaah does not have much views on Voot ?? Which one has

Clearly there's some miscommunication. I said Bepannaah is in, at least, the top 2/3 MOST viewed shows on Voot, probably the top viewed show. Perhaps you could read my post again in order to truly understand it.

Originally posted by: ShallowOpinions

Bepannaah has a very good voot viewership, i don't know what the member is talking about!

If you read what I wrote, you might better understand what I was talking about. 😊 I said Bepannaah is one of the top most viewed shows on Voot.