I think people are misunderstanding and misinterpreting Aditya's motives. Aditya is not making Zoya realize her feelings, he was never keen on doing that. He always wanted to confess his feelings to her and give her time and space to realize her feelings for him. So what is Aditya trying to do, you ask?
Aditya is trying to explain it to his friend and the love of his life that she is committing a grave mistake by marrying Arshad. His major concern right now is that Zoya is succumbing to family and Aditya's pressure and taking the wrong route again. He knows her pain and he doesn't want her to suffer again.
If you see closely, he almost always tells her to not marry Arshad or to think thoroughly before taking a decision. Now that Zoya is getting married in 7 days, that's when he started hi incessant trials of making her realize her feelings because that's all the time he has got. If Zoya breaks up with Arshad today, he'll give her time and space to think about her feelings.
As he said "Pyaar mein zor hai, zabardasti nahi."
He is going to try his best to win his love till he can but he will never force her into it. That is Aditya Hooda for you