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Basera going off air
NDTV Imagine's celebration of parenthood Basera is all set to go off air…
NDTV Imagine and Sagar Arts' Basera has been shown the exit door. According to our source, "Since a month back, seeing the appalling state of TRPs, the show was under the scanner. The budget of the show, thanks to the huge star cast was very high and was not giving good returns with the TRPs. The production house and channel had a meeting and came to a conclusion that if the show could cut down on budget then they would allow it sustenance for a few more months but on a different time slot, which is why authorities kept denying reports of Basera going off air inspite of Raaz- Pichle Janam Ka promos showing that it would be aired in Basera's time slot of 9:30pm. But seems like the solution was not feasible."
The source adds, "Another problem was that the TRPs were good only when Ram Kapoor and Pallavi Subhash were focused. When Priya Bhatija and Amit Jain's love-story took over, the ratings dropped. Maybe audiences wanted more focus on the original concept of the show- 'children turning against their parents'. To top this, the saving grace of the show Ram Kapoor had date problems from 5th December as he is the host for Rahul Ka Swayamvar which has its sets outside Mumbai. So obviously, Ram couldn't afford to shuttle back and forth. He needed a definite break from Basera. This means the creatives had to manage with a parallel track. But with the shows TRP hopes pinned solely on Ram, the channel didn't think Basera would improve at all in Ram's absence. All this finally made the channel back-off from running the show."
So now the decision has been made to chuck Basera. The tentative date scheduled for the show to go off air 4th is December.
Book Talk
Aami Daakini
