It's a fantastic dosti : SS Rajamouli on collaborating with multiplex giant

SS Rajamouli have collaborated with multiplex giant PVR cinemas for the theatrical release of RRR nationwide. He says " Rather than collaboration I would call it a dosti".

Published: Friday,Oct 29, 2021 12:40 PM GMT-06:00

Team India Forums

In the history of world cinema for the first time the largest multiplex chain– PVR has decided to alter their brand identity and logo to the movie name RRR. From today, PVR will now be referred to as ‘PVRRR’. Announcing the same, filmmaker SS Rajamouli and Ajay Bijli – Chairman & Managing Director PVR Ltd have unveiled the new ‘PVRRR’ logo in front of the media and spoke about this unique and never-heard-before movie association.

After the unveiling of the logo the media personnels were taken in for a huge surprise, as they witnessed a special teaser of India’s biggest action-drama RRR. Needless to say, the impressive teaser was highly appreciated by the media fraternity with cheer, whistles and applause.

Bahubali director SS Rajamouli commenting on the collaboration said, Yeh collaboration nahi dosti hai ( this if friendship) and "I am really happy that theatres are reopening, as I believe the magic of cinema is truly enjoyed in theatres. We are happy that RRR will be releasing in cinemas in January next year and to announce the same what better way to associate with PVR which is now PVRRR."

Mr. Ajay Bijli, Chairman and Managing Director, PVR Ltd, commenting on the same said, “RRR is one of the biggest, most expensive, and greatly anticipated movies of 2022. I am sure this initiative will be able to generate good buzz for ‘RRR’.We are proud to be associated with this larger-than-life spectacle, helmed by SS Rajamouli and considered to be yet another game-changer in the movie business.

Filmmkaer SS Rajamouli was accompanied by wife Rama Rajamouli and son SS Karthikeya for the event.

The film is set in the pre-independence Indian era, it is a fictional take on the younger days of freedom fighters, Komaram Bheem and Alluri Seetharamaraju. The biggest multi-starrer of India features Ram Charan, NTR Jr along with Ajay Devgn, and Alia Bhatt. The project is helmed by SS Rajamouli, who was also the mastermind behind the record-breaking Baahubali series.