Hrithik Roshan on Oye.. It's Friday...

The show to be hosted by Rock On star Farhan Akhtar will have the Bollywood rock star on the hot seat, in the first episode...

Published: Thursday,Dec 04, 2008 18:16 PM GMT-07:00

Rachana Trivedi

The director, actor cum singer Farhan Akhtar is all set to rock the small screen as host on NDTV Imagine’s Oye…It’s Friday.

It’s entertainment – plain and simple. One-hour of cutting edge humour, dazzling performances, news making guests, edgy style all rolled into one… it is the greatest entertainment extravaganza ever!

According to our source, “Hrithik Roshan will be the first guest and will share some light hearted moments with Farhan. And it will be a treat to watch Hrithik perform too”.

The buzz is also that Karan Johar will be the next guest on the show. “Producers are still contemplating on their lineup of guests for the show. They have spoken to Karan, but nothing is confirmed as yet”, adds our source.

Farhan is the first in the line of seriously irreverent, seriously interesting personalities that will host Oye…It’s Friday on Imagine. These hosts will switch and swap over the course of the series and will surprise and entertain you week after week!

Your Friday nights are never going to be the same again, as Oye… It’s Friday premiers December 12th, every Friday, 10 -11PM…

Reporter and Author: Ranjini Nair

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Comments (15)

media.analyst @media.analyst

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Post all this marketing push, channel didnt manage to increase average reach, TVRs, Time Spent over previous Fridays for the same time band

Further it will be more interesting to track the show performance as it might start decreasing post 2nd or 3rd episode.

And now comes the best part..after such magnificent show format and splendid marketing activities they have managed to rope in only one sponsor i.e. presenting sponsor LG Mobile. The deal will be not more than Rs. 50 lacs.

The current situation can be summarized as

An average performing show format
Extraordinary production and marketing cost
Below average performance on various viewership parameters
Below Below average revenues on the show.

Plotting this into a Cost-Benefit Analysis Matrix..the show falls into High Cost & Low Benefit Quadrant (Low on performance & Low on revenues)

During these times when competition in GEC space is getting tougher and tougher, when all channels are fighting for same advertising pie, Is it wise to experiment on different formats like Raju Hazir Ho, Oye its Friday? Or its better to invest in a Fiction or Mass reality show which can sustain over longer period of time and it has continuity that will bring in audiences episode after episode. Especially when key channel driver RAMAYANA is nearing end, flirting with such formats will cost a lot to the channel.

15 years ago