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Ajay Devgn speaks up on association with brand after Akshay Kumar apologizes for endorsing an Elaichi brand

Akshay Kumar has been in the headlines for quite some time due to his choice of a brand endorsement. Amid the whole scenario, Ajay Devgn shared his views on an actor's association with a specific product.

Published: Thursday,Apr 21, 2022 12:04 PM GMT-06:00
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Akshay Kumar and Ajay Devgn

Since Wednesday, Akshay Kumar has been outscoring media coverage and trending on social media after apologizing for endorsing a popular elaichi brand. Akshay penned a message that read,

"I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards aworthy cause. The brand might continue airing the ads till the legal duration of the contreact that is binding upon me, but i promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes."

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While Akshay's apology has been making the rounds on social media, Ajay Devgn, who also appears in the commercial, has chimed in. In an interview with Indian Express, Ajay was questioned how actors are frequently chastised for the brands and products they choose to endorse.

In response to this, he stated, 

"It is a personal choice. When you do something, you also see how harmful it would be. Somethings are harmful, some are not. I would say it without naming it because I don’t want to promote it; I was doing elaichi. What I feel is more than advertisements, if certain things are so wrong, then they should not be sold." 

Ajay Devgn, along with Shah Rukh Khan, have been a part of the commercial for the past few months, which works on the principle of surrogate advertising. 

Ajay Devgn Akshay Kumar

Comments (3)

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1987Roso 2 months ago I’m sure Canadian kumar knew what he was signing up for
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life_is_fun 2 months ago I wonder how much money this Zuban Kesari is making, by selling that small packet, enough to hire these three hotshots for an advertisement.. 😁😂

isse to acha tha ki Zandu Sona Chandi Chyavanprash ka ad kar lete.... Paise bhi milte aur wah wah bhi hoti..😁😂

Bachchan sahab aur bhai sahab se seekhna chahiye tha.. Navratna ke ad se Money bhi kama liye, aur itni garmi mein logon ko sir thanda rakhne ka ilaaj batake unki duaein bhi.. 😁😂
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Gahana9999 2 months ago All drama and Akshya kumar was is and will be industry for the money.He for sure cannot be nationalist or in favour of anything related to society at the end, what matter to him is business and money like how all A rayed bollywood people group.
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