Ajay Devgn speaks up on association with brand after Akshay Kumar apologizes for endorsing an Elaichi brand

Since Wednesday, Akshay Kumar has been outscoring media coverage and trending on social media after apologizing for endorsing a popular elaichi brand. Akshay penned a message that read,

"I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards aworthy cause. The brand might continue airing the ads till the legal duration of the contreact that is binding upon me, but i promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes."

While Akshay's apology has been making the rounds on social media, Ajay Devgn, who also appears in the commercial, has chimed in. In an interview with Indian Express, Ajay was questioned how actors are frequently chastised for the brands and products they choose to endorse.

In response to this, he stated, 

"It is a personal choice. When you do something, you also see how harmful it would be. Somethings are harmful, some are not. I would say it without naming it because I don’t want to promote it; I was doing elaichi. What I feel is more than advertisements, if certain things are so wrong, then they should not be sold." 

Ajay Devgn, along with Shah Rukh Khan, have been a part of the commercial for the past few months, which works on the principle of surrogate advertising.