Produced by Balaji Telefilms, Bairi Piya is a comment on how the poor and the needy are exploited by rich money lenders and how hundreds of poverty stricken girls fall prey to manipulative men seeing no respite in sight. Moving away from its usual style, Balaji Telefilms is now producing a show that tells the story of a section of our society that is facing serious issues due to economic and financial conditions. It delves deep into the harsh realities of rural India where farmers commit suicide as they find it impossible to pay off their loans and how it is the womenfolk of the household who end up being the unworthy victims.