~EMBRACING NEW BEGINNINGS~ #Chase a New Horizon#FK AT 21 - Page 83

Jeremy Scott and Katy Perry are best friends. So are him and Miley Cyrus. Which is why when they come out to his shows, people pay attention. Fashionistas and music lovers alike. It is when every pop star wears the colorful creations by the designer that the sales take height. And who doesn't wanna dress up like their idols, or at least have what they have. It's the emotional branding that goes along with the choices Moschino makes for its brand, and it's the perfect combo for everyone. All are happy. Jen Law for Dior, Cara and Eddie for Burberry, And a plethora of celebrities and bloggers for Calvin Klein's #MyCalvins campaign make the common man notice the fashion. Such is the power of the film stars and pop stars that fill up our social media feeds. While Pakistanis might not have the star power to battle for the spotlight and take over the fashion industry, what we do have are budding superstars who are making their name across the border, in south Asia, and hopefully in the south Asian community globally. We have them to turn to, to get the fashion collabs going. One of those superstars is Fawad Khan. Yes, the Humsafar guy who won over the hearts of millions of girls all over the world. He is the perfect person to take a brand name forward with his good looks, boyish figure and a fan following that speaks volumes of our obsession with Humsafar. Oh, and don't forget he co-starred with Sonam Kapoor. That makes the perfect sartorial couple, no? HERE ARE MY 5 REASONS WHY FAWAD KHAN IS THE PERFECT AMBASSADOR FOR REPUBLIC

1. Fawad Khan is good looking. He can beat any fashion model in the country any day for his good looks. And he might not have the ramp height, but he is perfect for the editorial spreads and print modeling. But if Oliver Cheshire can have the same height and get away with it, then why can't Fawad?

2. He's a global phenomenon. Yes, only in the Bollywood loving community, but it is HUGE. yes. HUGE! So of course, when fans keep track of him, they run into REPUBLIC's awesome clothes that Fawad dons perfectly. So it's like when Fawad Looks good, so does REPUBLIC.

3. They work for each other. Lemme tell you how; REPUBLIC makes the most dapper clothes in Pakistan. They're masculine, trendy and totally suit the modern man. And when a modern figure, and an idol, such as Fawad goes for something that embodies the philosophy of the modern man lifestyle, it creates this perfect combination, like hazelnut and chocolate a.k.a Nutella.

4.REPUBLIC is a brand everyone should be aware of. But since everyone is aware of Fawad, it helps the world recognize the talent behind what Fawad wears. REPUBLIC gets an international exposure through Fawad. So in a way, Fawad's being on board is helping Pakistani menaswear make a good name across various platforms.

5. Abdullah Haris shot the campaign. Abdullah is a photography genius. And when Abdullah is on board, things just have a away of working out for the best.

P.S. The collection by Republic is their Woolmark Prize collection