Humsafar Discussion thread-2

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Posted: 10 years ago

#1011

Originally posted by: harshu.sundas

it has cloclked 1.45 TRPs for zindagi channel, their highest ever .. abb ye maat poochna k how do i know, mujhe pehle pata chalgaya tha, but none of us made it an issue because u know na debates and all.. but as u asked, so i told it..

rest whether its ZGH or HS, i have no worries when both did so well here and back in pakistan, mujhe fawad se matlab hain

What was the TRP for ZGH ?

BTW - without knowing much - my own guess is Zindagi may have done right thing to push ZGH first - and then Humsafar (i.e. reverse order) - because Humsafar may have been "too much" - and may have imprinted what pak drama serials are like. What ZGH did was did an intro - and Humsafar may then get into more intense melodrama.

Zindagi must have decided that pushing Humsafar as first introduction may have run some risk of not gelling - while ZGH carried less risk (also had an interesting start - with college etc. - which would bring younger crowd in) - while Humsafar has a lot of rona-dhona in first few episodes. Don't know if Zindagi type channels do audience testing first for these decisions ..

EDIT: ok, sorry perhaps the TRP is hard to ascribe to a particular TV show or time-slot (?). But there should be numbers for how many viewers were tuning in to ZGH and HS vs. some of the other competing shows at those times ..

Edited by reviewmovies - 10 years ago

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664269

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Posted: 10 years ago

#1012

Originally posted by: RockChicGirl

Harshu you sure of the trps? Because I saw someone posted that Zindagi's TVTs have crossed Sony and is at 245 etc which is untrue. Last I saw it was still at 27 which is only 1/10th of Sony. If its really clocking high trps then I am happy for Fawad. Where did you read about the trps?

call me sundas , shreya..

no zindagi's TVT can never cross sony since it has KBC and other good shows on air now.. but about HS clocking 1.45, i am quite sure, if it happens to be untrue, i will let you all know here..

somebody who keeps track of TRPs told me, i dont obviously read TRP artciles.

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664269

Suspended

Posted: 10 years ago

#1013

Originally posted by: reviewmovies

What was the TRP for ZGH ?

BTW - without knowing much - my own guess is Zindagi may have done right thing to push ZGH first - and then Humsafar (i.e. reverse order) - because Humsafar may have been "too much" - and may have imprinted what pak drama serials are like. What ZGH did was did an intro - and Humsafar may then get into more intense melodrama.

Zindagi must have decided that pushing Humsafar as first introduction may have run some risk of not gelling - while ZGH carried less risk (also had an interesting start - with college etc. - which would bring younger crowd in) - while Humsafar has a lot of rona-dhona in first few episodes. Don't know if Zindagi type channels do audience testing first for these decisions ..

ZGH TRPs had the highest for zindagi tv, and since the channel was new, it was unexpected but still ZGH was a rage.. and i agree with you, the fact that they aired ZGH at first and HS, it worked for both the shows quite well, and more because HS is a phenomenon in Pakistan, so zindagi probably waited to see the recation for ZGH and then air behadd and HS, they planned fawad's shows telecast pretty well..

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pinkeye

@pinkeye

Stunner

+ 2

Posted: 10 years ago

#1014

Zgh had tvts of 27 only and no its not 252 tvts as posted on FAK AT. I posted the official link for that too. Unfirtunately zindagi shows trps are not ever updated I dnt know why. So may be the trp thibg is right.

And I seriously do not want yo see a divide among Fawad fans for this zgh vs hs. Toh jo bhi show ka trp ho, its all good for us I guess. Baki toh personal preference ki baat hai. 😛

Edited by pinkeye - 10 years ago

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TheRager

@TheRager

Achiever

+ 4

Posted: 10 years ago

#1015

Originally posted by: reviewmovies

What was the TRP for ZGH ?

BTW - without knowing much - my own guess is Zindagi may have done right thing to push ZGH first - and then Humsafar (i.e. reverse order) - because Humsafar may have been "too much" - and may have imprinted what pak drama serials are like. What ZGH did was did an intro - and Humsafar may then get into more intense melodrama.

Zindagi must have decided that pushing Humsafar as first introduction may have run some risk of not gelling - while ZGH carried less risk (also had an interesting start - with college etc. - which would bring younger crowd in) - while Humsafar has a lot of rona-dhona in first few episodes. Don't know if Zindagi type channels do audience testing first for these decisions ..

EDIT: ok, sorry perhaps the TRP is hard to ascribe to a particular TV show or time-slot (?). But there should be numbers for how many viewers were tuning in to ZGH and HS vs. some of the other competing shows at those times ..

No clue about the ZGH trps. Zindagi started releasing TVTs after ZGH went off air. ZGH created a lot of buzz and interest in the media which helped Pakistani shows and especially Fawad get garner lot of attention in India.

I agree with your reasoning for pushing ZGH first.

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664269

Suspended

Posted: 10 years ago

#1016

as payal said, lets not divide ourselves between ZGH and HS, being Fawadian, i always disliked the comparison, and i even qouted someone that why is it only that HS and ZGH compared, and why not others, its more like a question mark on his work.

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aman-ki-asha

@aman-ki-asha

Beginner

Posted: 10 years ago

#1017

Originally posted by: RockChicGirl

Harshu you sure of the trps? Because I saw someone posted that Zindagi's TVTs have crossed Sony and is at 245 etc which is untrue. Last I saw it was still at 27 which is only 1/10th of Sony. If its really clocking high trps then I am happy for Fawad. Where did you read about the trps?

TRPs are only for shows made in India, which is why you cant obtain a direct TRP for HS. A rough estimate is the channel-wise TRP. Zee Zindagi is probably not a part of the basket of Zee channels for TRP. So you cant get direct evidence. But the fact that Zee is up shows the effect is HS as there is no other show on Zee which is doing well.

the more important and crucial evidence you have is the advertisers for the show. 3 weeks ago it had no advertisers, then it had 3 and suddenly it is flooding. From the ad-biz perspective, it is HS only which is drawing revenue to that channel, other shows are enjoying spillover benefit.

Just wait for the Sunday marathon of ZGH and then just see the ad blitz around it.

The reason why they are having back to back FK shows(Sunday marathon), discarding all their progrmming option means FK is big big business.

Cheers

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crazy4fawad

@crazy4fawad

Voyager

Posted: 10 years ago

#1018

Originally posted by: harshu.sundas
as payal said, lets not divide ourselves between ZGH and HS, being Fawadian, i always disliked the comparison, and i even qouted someone that why is it only that HS and ZGH compared, and why not others, its more like a question mark on his work.

True!

HS and ZGH are most popular but for me..almost every drama of FAK has such a pull!!

Dastaan hasnt aired in india yet...but when i saw dastaan online...i was blown away by it...the romance of it...everything...FAK did an awesome job there...as did sanam baloch...

so for me..as a fan...its very tuff to choose between FAK's work!

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TheRager

@TheRager

Achiever

+ 4

Posted: 10 years ago

#1019

Originally posted by: aman-ki-asha
TRPs are only for shows made in India, which is why you cant obtain a direct TRP for HS. A rough estimate is the channel-wise TRP. Zee Zindagi is probably not a part of the basket of Zee channels for TRP. So you cant get direct evidence. But the fact that Zee is up shows the effect is HS as there is no other show on Zee which is doing well.
the more important and crucial evidence you have is the advertisers for the show. 3 weeks ago it had no advertisers, then it had 3 and suddenly it is flooding. From the ad-biz perspective, it is HS only which is drawing revenue to that channel, other shows are enjoying spillover benefit.

Just wait for the Sunday marathon of ZGH and then just see the ad blitz around it.

The reason why they are having back to back FK shows(Sunday marathon), discarding all their progrmming option means FK is big big business.

Cheers

You have the wrong information. Zindagi overall ratings are reported seperately from Zee. Here are the latest ratings. Anyways Zindagi is a premium channel and shouldnt be compared to GECs in India.

GEC Watch: Star Plus is the biggest gainer in week 44

By afaqs! news bureau, afaqs!, Mumbai,
November 07, 2014 Section: News Category: Media Publishing

Of the list of top 10 shows this week, five belong to Star Plus. Overall, the pecking order of Hindi GECs remained unchanged

Star Plus, the leading Hindi general entertainment channel, saw a big jump in week 44 of TAM as it added 60207 GVTs to garner 655032 GVTs.

As per TAM data (HSM, C&S, 4+), the Star India channel was the biggest gainer of the week. __ of its shows featured in the top 10 most watched shows' list.

Viacom18's Colors followed. The channel witnessed addition in the eyeballs as it registered 456890 GVTs in the week, as compared to 432194 GVTs in the previous week. The channel managed to push __ of its shows to the top shows chart.

Zee TV held on to the third spot with 404572 GVTs, up from 393512 GVTs last week. __ of the channel's shows appeared in the top shows' list.

Multi Screen Media's second GEC Sab TV and Star India's second Life OK followed with a marginal difference. The former closed the week with 306985 GVTs (last week 287091) as the latter settled with 305165 GVTs (last week 256529 GVTs) in the week ended November 1.

MSM's flagship channel Sony Entertainment Television stood next with 285159 GVTS (last week 247590).

Zee Anmol, the free-to-air channel from Zee Network was next in the hierarchy with 104797 GVTs (last week 94836). Star Utsav and Big Magic occupied the next two spots with 80850 GVTs (last week 77511) and 56061 GVTs (last week 59042), respectively.

Rishtey concluded the week with 49630 GVTs (last week 55671), Sony Pal with 31402 GVTs (last week 26215), Zindagi with 31325 GVTs (last week 26614) and Sahara One with 9835 GVTs (last week 11305).

http://www.afaqs.com/news/story/42416_GEC-Watch:-Star-Plus-is-the-biggest-gainer-in-week-44

Channels (Million TVTs)

Star Plus 655

Colors TV 557

ZEE TV 405

SAB TV 307

Life OK 305

Sony TV 285

Zindagi TV 31

Sony Pal 31

http://www.tellychakkar.com/tv/tv-news/tam-ratings-week-44-2014-141107

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reviewmovies

@reviewmovies

Explorer

Posted: 10 years ago

#1020

Originally posted by: RockChicGirl

You have the wrong information. Zindagi overall ratings are reported seperately from Zee. Here are the latest ratings. Anyways Zindagi is a premium channel and shouldnt be compared to GECs in India.

GEC Watch: Star Plus is the biggest gainer in week 44

By afaqs! news bureau, afaqs!, Mumbai,
November 07, 2014 Section: News Category: Media Publishing

Tweet

Of the list of top 10 shows this week, five belong to Star Plus. Overall, the pecking order of Hindi GECs remained unchanged

Star Plus, the leading Hindi general entertainment channel, saw a big jump in week 44 of TAM as it added 60207 GVTs to garner 655032 GVTs.

As per TAM data (HSM, C&S, 4+), the Star India channel was the biggest gainer of the week. __ of its shows featured in the top 10 most watched shows' list.

Viacom18's Colors followed. The channel witnessed addition in the eyeballs as it registered 456890 GVTs in the week, as compared to 432194 GVTs in the previous week. The channel managed to push __ of its shows to the top shows chart.

Zee TV held on to the third spot with 404572 GVTs, up from 393512 GVTs last week. __ of the channel's shows appeared in the top shows' list.

Multi Screen Media's second GEC Sab TV and Star India's second Life OK followed with a marginal difference. The former closed the week with 306985 GVTs (last week 287091) as the latter settled with 305165 GVTs (last week 256529 GVTs) in the week ended November 1.

MSM's flagship channel Sony Entertainment Television stood next with 285159 GVTS (last week 247590).

Zee Anmol, the free-to-air channel from Zee Network was next in the hierarchy with 104797 GVTs (last week 94836). Star Utsav and Big Magic occupied the next two spots with 80850 GVTs (last week 77511) and 56061 GVTs (last week 59042), respectively.

Rishtey concluded the week with 49630 GVTs (last week 55671), Sony Pal with 31402 GVTs (last week 26215), Zindagi with 31325 GVTs (last week 26614) and Sahara One with 9835 GVTs (last week 11305).

http://www.afaqs.com/news/story/42416_GEC-Watch:-Star-Plus-is-the-biggest-gainer-in-week-44

Channels (Million TVTs)

Star Plus 655

Colors TV 557

ZEE TV 405

SAB TV 307

Life OK 305

Sony TV 285

Zindagi TV 31

Sony Pal 31
http://www.tellychakkar.com/tv/tv-news/tam-ratings-week-44-2014-141107

I will go with the metric (i.e. as a measure of things) - where advertising is seen as an indicator of "buzz".

And if advertising is high for HS - then that suggests the advertisers are seeing greater number of people watching.

Question is - is the advertising of a different level for HS now vs. ZGH earlier (at it's peak) ?

I ask not to compare the shows (or to compare their literary/artistic merit) - but as an indicator if there is some type of snowball effect going from ZGH - growing in viewing base with Khoobsurat and it's advertising and word of mouth - and then spilling over into HS. I would expect there to be a snowball effect just for this reason (without even comparing content of the two shows). I also say this because Zindagi channel is probably at the early end of it's popularity (i.e. not matured/saturated yet i.e. the viewership not reached a threshold yet) - and so I would expect some type of snowball effect in the early days - since it would be driven by word of mouth (in an environment where many may not even know Zindagi channel is there ?).

Without knowing how it works - I would guess there maybe a second wave of viewership - as previously some may not have been subscribed to Zindagi (or are all Zee viewers already subscribed to it ?) - and if so - then there maybe some type of a rising subscriber base (which would have impact on viewership increasing with time).

Edited by reviewmovies - 10 years ago