Starplus, not promoting the show..why? - Page 2

Originally posted by: IshRaian

If it was pre-May 2018 STAR Plus, then I would’ve told the channel doesn’t promote shows that are bringing in huge numbers.

Since it is the post-May 2018 StarPlus, the channel only promotes the shows which bring in huge numbers.

In short:

STAR Plus had a policy of mostly promoting underperforming shows.

StarPlus has a policy of mostly promoting over performing shows.

It seems, you are right as my observation is also same. It looks promoting involves monetary on other slots so they can able to do for serials which generates revenues and may feel safe to investing into it.

Seriously Kzk promo is bothering me way too much. ek promo de do hamare show ka bhi😒

Originally posted by: meen123

Seriously Kzk promo is bothering me way too much. ek promo de do hamare show ka bhi😒

🤣 that was my reaction to the other promo!!

I blame this time slot - RS should have asked for the 9 PM one. Then kaafi sare promos mil jaate aur trps bhi.

Originally posted by: mridhu

🤣 that was my reaction to the other promo!!

I blame this time slot - RS should have asked for the 9 PM one. Then kaafi sare promos mil jaate aur trps bhi.

Does promotion of a show depend on the time slot? Woah I did not know that! Kzk promos are everywhere. Even if you want to avoid them, SP keeps on bringing them to your timeline. Whereas YRHPK gets no promo. Only a few collages. There have been so many beautiful scenes in the past week but none of them have made to the SP social media timelines.

Originally posted by: socioboss9797

Does promotion of a show depend on the time slot? Woah I did not know that! Kzk promos are everywhere. Even if you want to avoid them, SP keeps on bringing them to your timeline. Whereas YRHPK gets no promo. Only a few collages. There have been so many beautiful scenes in the past week but none of them have made to the SP social media timelines.

Even without that this show is going good..!

Originally posted by: mridhu

🤣 that was my reaction to the other promo!!

I blame this time slot - RS should have asked for the 9 PM one. Then kaafi sare promos mil jaate aur trps bhi.

I think we'll be getting promo only Mishti is gonna propose I suppose and I can wait for that :/

Originally posted by: socioboss9797

Does promotion of a show depend on the time slot? Woah I did not know that! Kzk promos are everywhere. Even if you want to avoid them, SP keeps on bringing them to your timeline. Whereas YRHPK gets no promo. Only a few collages. There have been so many beautiful scenes in the past week but none of them have made to the SP social media timelines.

Originally posted by: Onyourface

Even without that this show is going good..!

Yes the content is good. Online trp is also great. I just wish more and more people would get to watch such good content. Anyway hum kya kar sakte hai. As long as we get good content, life's good.

Originally posted by: meen123

🤗 Even the evening slots 7-8pm don't get the promo. My problem is the people who dont know about the show because it's not promoted. I could have been one of them , fate intervened for me.

I think we'll be getting promo only Mishti is gonna propose I suppose and I can wait for that :/

gordhana break hone ke baad nothing big has happened but show lover in me wanted something.

Bold- even I think so.

When Mishti called off the Gordhana, that time too we didn't get a promo. SP just uploaded a part of a scene that had already aired om TV. It was such an important track yet there was no promotion. After that, I do agree there hasn't been any track new or important, however, certain scenes have definitely been a delight to the eye in a unique way. For example, the proposal scene and the imagination sequence. They could have uploaded the telecasted clips of those atleast. There hasn't been a single promo of YRHPK in the past 2-3 days.

Originally posted by: socioboss9797

Yes the content is good. Online trp is also great. I just wish more and more people would get to watch such good content. Anyway hum kya kar sakte hai. As long as we get good content, life's good.]

Bold- even I think so.

When Mishti called off the Gordhana, that time too we didn't get a promo. SP just uploaded a part of a scene that had already aired om TV. It was such an important track yet there was no promotion. After that, I do agree there hasn't been any track new or important, however, certain scenes have definitely been a delight to the eye in a unique way. For example, the proposal scene and the imagination sequence. They could have uploaded the telecasted clips of those atleast. There hasn't been a single promo of YRHPK in the past 2-3 days.

nah that scene was promoed during the weekend when i was watching the full week rerun. but even then not as dramatic as KZK lol but hamara show OTT bhi nahi hai *Sighs*

the last actual promo was in May when Abir ka realization hona tha.13-17 may vala. uske baad thanda hai maamla. fire vala scene bhi bahut show kia unhone midnight time but lately nothing, nada.

if rumours to be believed, EK is paying huge to KSG with his terms and conditions therefore she needs to invest in promoting to recover her investment. She will try to promote all possible platforms.

Considering it's cricket world cup and way TRPs are falling due to this, producers/channels may not gamble in investing in promotion, take easy and leave as it is going . It's my assumption and may completely wrong as well.

Promotions vs PR vs SNS marketing

Segments are aired every alternate day.

PR executives are employed by Star and the Production house too. From the look of it.RS is targeting regional channels like India TV, Aaj Tak etc which air segments of many itv shows. PH seems to like traditional approaches.

Online marketing is a duh. For Namesake some pics are merged and posted on SPs handles.. Promos are done on a joint venture basis by PH and channel, both contribute. Who is lagging behind in creating a single Promo is purely on them. Can't execs come to some conclusion. No team work at all. Utter failure by PR team. TV viewers get no clues at all.

SNS marketing

Post 2015 after OTT platforms are in place, itv actors fan following is taken into account. Again near to zero activity on this method. yeah, shaheer does contribute in some way or the other. Its dicey and high on negative publicity.

I remember Rithvik and Jannats pair was hyped by a certain channel, their BTS were reposted on IG. The younger lot below 20 particular Ashnoor, Reem,Jaanat Zubair , Sid Nigam love their handles. promos with special captions asking fans about their opinions are posted. Even senior stars like Shakti, Dhrasti had taken up a controversial show last year, their BTS, theme, story became famous online that fans saw the episodes mostly on VooT., a second season went on air too.

IB costars and their on screen family were all over SNS, Surbhi, Nakul, Shrenu. A huge hype was always present around the baaz characters

This is definitely a new method to promote shows. It also depends on off screen bonding or actors consent for SNS activities. YRHPK and SP are heading dead end in this aspect too. Nevertheless, Shaheer's fans are contributing to promotions.

In short, YRHPK is promoted only in a particular format of segments and ivs. Nothing else.