Some Facts about TRP System of Indian TV- Edited

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youth_showsfan

@youth_showsfan

Sparkler

+ 5

Posted: 7 years ago

Hey Friends,

Since a lot of people have been discussing TRP's i thought to share the knowledge that i have regarding the trp system😳

1. Indian TV's target audience is above 60... basically ppl who r retired n have enough time to watch shows on TV... dts y saas bahu drama still gains high trps n hence this being a teen show falters with trps... also sony hasn't increased its bandwidth which zee colors n star plus have done in past 10 years... sony's bandwidth is still same as it was 10 years back... sony hasnt invested in its reach... nd with internet being d thing i guess people prefer it online as they dont hv to see ads or can skip the scenes which they want to or watch when its convenient for them... but having said dt sony earns from its website also so d show which is getting high online trp these days arent bad as channel is earning through website as well. so sony wont shut shop this soon as no other show of theirs gets an online trp like YUDKBH as of now...

2. trp system in indian tv is like there is a trp box which is specifically installed on request... dt box tells which channel is being watched at what time ... few years back i knew how many of those boxes were installed but at present i dont know how many more have been installed😆😆 secondly i dont know abt others but once in a month i get a call which asks me which shows i watch n what time i prefer watching tv (i happened to get connected with this system because of a friend)... these phone survey also gives an idea which shows are being watched... coming to urban calculation system of trps this happens on d basis of people opting for channels... like mentioned earlier sony tv's reach is not dt much... u pay for each channel n some ppl dont opt for sony... sony needs to emerge itself as a brand so dt it shows can do well... ekta's show do well on other channels but not dt gr8 on sony... lets see her new show gains trps or not dt shall speak a lot about things dt y trps r not good on sony...

last but not d least trp calculation formula is pathetic if someone has given cat or any entrance exams in last 3 to 4 years would know dt according to d difficulty level they either reduce weightage or increase it dt changes ur result in a great way... something similar happens with trp calculation as well so since sony has less reach it does affect trps n sony s pathetic with promoting it shows...

sorry for such a long post but i hope it clears some of your confusion regarding trp system😳

Edited

check this article as only DEN boxes contribute to trps as they have tied up with them... n this is recently added b4 this d trp boxes installed at some houses were used as trp calculation... so yes they r slowly changing but d formula would still be same so unless sony increases its bandwidth/reach it will be tough to gain trps

Barc Imrpoves TV viewership via Setup Boxes

Edited

so ekta's show didnt get trps 😆 usually her shows get top trps so this prove that why sony channel shows lack behind in trp race😳 DEN users plz watch on TV😳

Edited by youth_showsfan - 7 years ago

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Seema

@JaySee

Voyager

Posted: 7 years ago

Thanks for the information.
Is the gathering of information like which channel is being watched at that particular time is still done in same way? With the introduction of setup boxes like Tata Sky, their centralized server can get the information like which one of their instrument is currently switched on and which channel it is playing. From that information they can calculate TRP right.

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Trupti

@TonsOfWishes

Dazzler

Posted: 7 years ago

Thanks for the info

Cleared many doubts

That is why shows that are hatke and do not have usual drama-twists-turns,,. always end up at Trp 1.2 or less and that is a huge loss for us audiences...bcoz that show eventually turns ott dramatic or ends

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soniadutta

@soniadutta

Inactive

Posted: 7 years ago

Nice post and it seems ,Sony doesn't care as well .They are even telecasting two non-fictional shows on prime time those have to compete with other channel top serials .

I still think our show is doing well online so going to be runs for long time and even timings are in safe zone where there is not any big competion .

Edited by soniadutta - 7 years ago

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Isha

@mystique123

Dazzler

Posted: 7 years ago

Thank you for the much needed post.

I never understood the funda of the trps. Now I know why unique shows like ours gather less trp and the ones which I couldnt even stand for a minute garners very high trp.

Now if Sony considers online trp also to decide on, then I think our show is in the safe zone for now.

But trp system needs to be revamped for sure.

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youth_showsfan

@youth_showsfan

Sparkler

+ 5

Posted: 7 years ago

Originally posted by: JaySee
Thanks for the information.
Is the gathering of information like which channel is being watched at that particular time is still done in same way? With the introduction of setup boxes like Tata Sky, their centralized server can get the information like which one of their instrument is currently switched on and which channel it is playing. From that information they can calculate TRP right.

the system can tell you how many million people viewed TV at that particular time but which channel they are viewing its a different software ... the old boxes wont show dt...

read this

Giving a major push to television viewership measurement in the country, the Broadcast Audience Research Council (Barc) India announced a tie-up with cable TV distributor DEN Networks recently. The council stated that it will measure TV viewership using return path data (RPD) via DEN's digital set-top boxes. Interestingly, this is a new way of measuring viewership for Barc. Right now, Barc's meterswhich it calls BAR-O-meters fetch data directly from the TV channels by watermarking the audio. There are 30,000 meters that are constantly listening to what is being seen. It has embedded audio tracks in all the channelsmore than 560that it monitors. For instance, if you tune into Star Plus, it starts emanating a silent (to human ear) audio which Barc's BAR-O-meter listens to. For measurement, the BAR-O-meter does not require the channel number, but only the channel audio.

Now when it starts measuring audiences through set-top boxes, Barc needs to ensure that the boxes are two-waythat is, they have a return path. So in the case of DEN, it will monitor set-top boxes which have hardware and software that makes them two-way. When the boxes have a return path, they are easily measurable. So if you tune into Star Sports and then switch to Doordarshan, the back-end server registers the change.

Explaining the process, Partho Dasgupta, chief executive at Barc India, says that his company will use a certain number of DEN Networks' set-top boxes installed in TV homes to collect viewership data. This will be done by enabling viewership information (that is, which channel is being watched, for how long and when) to flow back from the set-top boxes. "Hence the name return path data. This will be household- level TV viewing information, as opposed to the individual-level data that we collect from our panel homes, he says

ppl having DEN are basically contributing to trps now😳. when i went to my nani's house she uses DEN so when i watched from her tv i remember trps increasing for dt week 😆

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youth_showsfan

@youth_showsfan

Sparkler

+ 5

Posted: 7 years ago

Originally posted by: -Wishes-
Thanks for the info
Cleared many doubts

That is why shows that are hatke and do not have usual drama-twists-turns,,. always end up at Trp 1.2 or less and that is a huge loss for us audiences...bcoz that show eventually turns ott dramatic or ends

at d time of digitilzation had barc coordinated well then tata sky n others too would have installed dt software along with d box... even after digitalization trps were getting counted from old system... those boxes were installed mostly in rural... now with set up boxes we hv started getting urban n rural diff... n as per d article DEN boxes s latest they have returning signal software as well which tata sky n dish doesnt have as of now... so DEN ppl need to watch on TV for sure n tata sky walon ko latest box karwana padega which has d returning path feature to be able to contribute on trps😆

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youth_showsfan

@youth_showsfan

Sparkler

+ 5

Posted: 7 years ago

Originally posted by: soniadutta
Nice post and it seems ,Sony doesn't care as well .They are even telecasting two non-fictional shows on prime time those have to compete with other channel top serials .
I still think our show is doing well online so going to be runs for long time and even timings are in safe zone where there is not any big competion .

sony is not utilizing its funds in a best way dts all i can say😆

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youth_showsfan

@youth_showsfan

Sparkler

+ 5

Posted: 7 years ago

Originally posted by: mystique123
Thank you for the much needed post.
I never understood the funda of the trps. Now I know why unique shows like ours gather less trp and the ones which I couldnt even stand for a minute garners very high trp.
Now if Sony considers online trp also to decide on, then I think our show is in the safe zone for now.
But trp system needs to be revamped for sure.

welcome😳 well until some other show of sony also tops in online trps our show s safe😳 but we need trps to increase

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umam

@umam

Rocker

Posted: 7 years ago

#10

Thanks for the post and the info..

In this day of digitization, the agencies that are responsible for TRPs must take into consideration the various media viewers use to watch show.. and not just depend on whether shows are watched on TV..

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Some Facts about TRP System of Indian TV- Edited

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