Shows such as BeIntehaa', Rangrasiya' and Uttaran' that were regularly attracting over 40,000 (average) viewers each night, have seen audiences fall below 10,000 viewers in the last few days. Beside the World Cup, Ramadan and the warm weather could be factors in the decline but surprisingly, rival channel, Star Life Ok has added viewers - overtaking certain timebands last night in UK.
Colors' most popular original show was Uttaran' at 22:00 with 15,900 viewers, followed by BeIntehaa' with just 9,300 viewers tuning in and Rangrasiya' at 21:30 attracting even less, with just 8,100 viewers. Other primetime shows on Colors delivered the following audiences last night: Sasural Simar Ka' at 19:30 with 3,300 viewers, Balika Vadhu' at 20:00 with 6,400 viewers and Madhubala' at 20:30 with just 300 viewers.
- See more at: http://www.media247.co.uk/bizasia/overnights-colors-uk-continues-to-dwindle-in-ratings#sthash.lmm9oBa8.dpuf