new serial s in zee tv

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lalit1

@lalit1

Dazzler

Posted: 20 years ago

there are four new serials starting in zee tv this month

1)palkhi starring karisma tanna scheduled for 11pm

2)kashish at10 pm staring simone singh(heena)

3)time bomb starring hot hunk rajeev khandelwal (sujal) mon 10pm

4) rabba ishq na hove starring sangeeta ghosh(pammi)no time decided as of yet.

will give more info as soon as i get it.

there are also articles on tjis in indiantelevision.com and exchange4media.com

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Frequent Posters

Swathi

@swathi

Voyager

Posted: 20 years ago

and i was thinking that TD might end with any of these replacing TD...but we still have the sangeeta ghosh serial !!! btw how can kashish and time bomb be at same time ? 10 PM or is it Time bomb at 10 PM one day and kashish Tues-Thurs 10 PM ?

and yes, thanks lalit1982 for the info.

Swathi

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meme_ma

@meme_ma

Inactive

Posted: 20 years ago

Are these serials replacing any current serials??
Thanks for the Info Lalit1982

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lalit1

@lalit1

Dazzler

Posted: 20 years ago

even i dont know what serials are going off air but td sindoor sarrkkar astitva and kk are not going off air.

maybe pkg , reth or pancham . does pancham still come .?

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astronaut

@cosmo_gurl

Inactive

Posted: 20 years ago

no pancham ended with pancham and his girlfriend meera getting married

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jingle

@jingle

Inactive

Posted: 20 years ago

i thought kasshish will be aired at 8.30 and sarkkar will be given 10pm slot because sarkkar's timings clashes with kasuti and in both ronith roy is acting

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Manisha

@ManishaRox

Voyager

Posted: 20 years ago

thanks for the news lalit!

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lalit1

@lalit1

Dazzler

Posted: 20 years ago

its actually a confusion right now but the slots are not yet perfectly slotted. we also have no idea which shows are going off air.

perhaps palkhi is a aftrenoon slot . but who knows

watch out for june 5 msk movie all times will be announced during that.

they are scheduled to go on air from 13 an d 20 june respectively.

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lalit1

@lalit1

Dazzler

Posted: 20 years ago

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	Brand Speak

Zee TV has four new shows for its viewers this month and the channel has opted for a differentiated promotion strategy for these shows. During the telecast of its weekend movie, 'Mujhse Shaadi Karogi,' the channel has increased the number of promos vis--vis paid ads to make noise around the new shows. The new programming strategy will be unveiled during the premier of the movie 'Mujhse Shaadi Karogi' at 8.00 pm on Sunday. Consequently, the breaks would largely comprise of promos. The biggest show of the new line-up is Ketan Mehta's production 'Time Bomb.' The show will be one-hour weekly and is expected to hit the screen early July. The star cast comprises of names like Rajiv Khandelwal. The ones that are coming in June are Ravi Rai's 'Kasshish.' The show is slated to launch on June 20 in the 10.00 pm slot, which is presently taken by 'Kabhi Haan Kabhi Na.' A week before that Cinevista Production's 'Paalkhi' is slated to launch in the 11.00 pm slot. 'Paalkhi' too is a daily, which launches on June 13. The final show coming on the channel is 'Rabba Ishq Na Hove,' the title track is done by Sukhvinder Singh. This is also a daily scheduled for this month. However, the launch date is not confirmed yet. The on-air teasers for shows like 'Kasshish' have begun but June 5 would be the media break of the rest of the shows. All shows would be supported by cross media marketing solutions.

Channel officials explain that the genesis of launching the shows in this manner, comes from the results of a survey that was conducted. The research asked what would the viewers ideally like to see during the movie breaks. Based on the dipstick, the popular reaction was that people saw the channel more during promos than ads.

Edited by lalit1982 - 20 years ago

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lalit1

@lalit1

Dazzler

Posted: 20 years ago

#10

Zee ready with 4 more shows; promo launch planned differently

By BIJOY A K
Indiantelevision.com Team

(2 June 2005 9:00 pm)

MUMBAI: Zee TV is ready with a new set of programming initiatives. The channel, which launched two primetime soaps over the last three months, has now found the time ripe to launch four more shows.

While Cinevista's Paalkhi will hit the tube on 13 June, Ketan Mehta's Time Bomb and Ravi Rai's Kasshish will be launched on 20 June. The Aruna Irani-written Rabba Ishq Na Hove will be launched in early June.

Zee TV has also conceptualised a new plan to convey the news to its viewers. The channel will unveil promos of the new shows during the screening of the blockbuster movie Mujhse Shaadi Karogi on 5 June at 8 pm.

"The promos (for the new shows) will air during the Sunday movie screening, says Zee TV marketing head Tarun Mehra.

"This is purely based on feedback that we generated after we conducted a research that asked what would the viewers ideally like to see during the movie breaks," offers a Zee TV spokesperson.

Zee Cinema had earlier used the same movie to experiment with breaks. Then the channel had aired a game show during the movie break.

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The new shows:

Time Bomb will be a fixed duration serial that will run for 24 weeks as a weekly one hour show (Monday 10 pm - 11 pm). As the name suggests, it is an action thriller, starring Akashdeep and Rajiv Khandelwal as espionage agents.

With Kasshish, Zee TV continues its flirting with the adult programming genre. The 11 pm soap, which is revolves around extramarital affairs, replaces Kabhi Haan Kabhi Naa. Simone Singh and Ayub Khan play a married couple in the soap.

Rabba Ishq Na Hove has its title track by Sukhvinder Singh. The soap features Sangeeta Ghosh in the title role. The fourth show Paalkhi stars Karisshma Tanna and Abhay Vakil in the lead roles.

Edited by lalit1982 - 20 years ago

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new serial s in zee tv

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