Bidding adieu to KBC
Monika Rawal
The biggest game show in the history of Indian television – ' Kaun Banega Crorepati '- is once again going off air. It's neither an April fool prank nor a rumour doing the rounds - the news is confirmed and official.
The last episode of the show would be aired on April 19, and this will bring the third season of Kaun Banega Crorepati (KBC) to an end. This might come as a shock for SRK fans and for the rest of the game show buffs, who will have to now re-schedule their prime time slot of 9 pm that was so far occupied by KBC.
But why is the show being taken off air again? Is it because King Khan failed to hold the audience the way Big B did? Or is it the rumors of TRP ratings taking a nose dive? Neither, actually. Contrary to belief, most of the audience has indeed liked SRK as a host and the rest were gradually coming under his spell.
And as far as TRP ratings are concerned, Harsh Rohtagi, GM, marketing and content, Star India says, "We are getting happy TRP ratings from 6 to 8. Comparing the present with the previous season, a two-fold difference has been noticed."
So will this sudden news of the show being put off the air come as a disappointment for millions of viewers who dream of being in the hot seat some day? Read on!
Star TV's contract with production house Celador allows it to have a season of only 52 episodes, despite the fact that the channel has telecast rights for KBC for next five years. According to Rohtagi, , "The show was already planned to run for the subsequent season and thus this 13-week activity has come to an end - with 52 episodes for each season."
"We would tentatively resume in January or February next year but this might go up or down by some weeks. When the show comes back after a gap, it would have some new and exciting changes and that's the key to hold on to the viewers," shares Rohtagi.
The channel may have reason to be concerned about viewer-ship – if the beginnings of this season are anything to go by. The initial days of KBC's third season were dominated by endless comparisons between SRK and Big B; however, King Khan successfully put his best foot forward, added some pizzazz to the show and made it look different.
The following period also witnessed several controversies ranging from the channel's falling TRPs to SRK's failure to meet viewers' expectation. Despite his growing popularity on the show, the audience did take a long time to get accustomed to and accept the new host.
Was the King Khan's comeback on small screen after a 20-year gap destined to be short-termed? Not really! Bollywood's King Khan will continue to host the show in its next season as well. But this would be a long wait for KBC viewers and SRK fans because the show plans to hit the small screen again sometime next year.
However, this puts a question mark on the channel's policy on a year-long hiatus before starting the next season. With such a long gap between two seasons, won't the channel need to put in more efforts to jog the viewers' fading memories?
"Most of the shows follow 13 weeks or 26 weeks format and a six to eight month break is needed between two respective seasons," explains Rohtagi.
He further says: "A set season ensures a set viewer-ship for any show and most of the format shows operate in seasons only. This concept might sound new but it is being followed across the globe for shows like 'American Idol' and 'Who Wants to be a Millionaire."
Or is it that such a break will give the channel some time to negotiate with advertisers and convince them to shell out more money for the show again? Or maybe because format shows tend to become boring after some time and the audience needs a reasonable break to come back to it again.
Whatever the reason, it's time for all KBC buffs and SRK fans to bid farewell to their favourite show ... for a while anyway.
http://xtraedition.indiatimes.com/articleshow/msid-1860101,c urpg-2.cms
comment:
p_commentcount