From Times Online
February 01, 2007
Q. Who fronts India's millionaire quiz?
A. Just ask the audience
Shah Rukh Khan is Bollywood's most bankable leading man and has taken over as host of India's version of Who Wants to be a Millionaire?
Our correspondent in Bombay poses the significant questions to him
Ashling O'Connor
Shah Rukh Khan, India's hottest film actor, is patiently waiting for Ramakrishna Gugglia to give his final answer.
Who adopted the title Her Royal Highness, the Duchess of Cornwall in 2005?
A: J. K. Rowling;
B: Camilla Parker Bowles;
C: Princess Anne;
D: Zara Anne Phillips.
Gugglia, a doctor, has already phoned a friend — his cousin, in fact — who told him to go for answer B.
Under the glare of studio lights and the distraction of being seated opposite Bollywood's biggest superstar, however, the contestant on Kaun Banega Crorepati? (KBC) — India's version of Who Wants to be a Millionaire? — has had an attack of uncertainty.
In between long pauses and cheek puffing, Gugglia receives words of encouragement from his quizmaster, who gives him a shoulder massage to ease his stress. There are 80,000 rupees (925) riding on the question, a lot of money in a land where the average daily wage of a labourer is under 100 rupees. The jackpot is 20 million rupees (230,000) — enough to send anyone into fits of anxiety.
After ten minutes of painful prevarication, Gugglia finally gives the right answer (B) — only to crash out when he got the 640,000-rupee question wrong (Which was the first Indian company to trade on Nasdaq? Answer: Infosys), and tumbled back to 20,000-rupee mark.
Khan feels so sorry for the despondent contestant, he gives him his Tag Heuer watch, which is probably worth more than the prize money he just lost.
The segment is wrapped and Khan, or SRK as he is dubbed, strides off set to take a few puffs from one of the cigarettes that he chain smokes throughout the day. His make-up is retouched, his thick, black hair smoothed down and he is ready for the next contestant in the hot seat.
The format of the show is all terribly familiar, right down to the colours, the lighting and the over-dramatic soundtrack. But this is Millionaire with an Indian twist.
Nowhere else in the world, and the show is in more than 60 territories, is the host also the country's most bankable movie star.
Shah Rukh Khan, 41, is India's Tom Cruise, both in his status as the romantic lead and action hero of choice and in terms of box-office draw. A recent Bollywood power list put him at No 2 behind Yash Chopra, the studio mogul.
The entertainment industry was abuzz in the build-up to the launch of KBC's third season ten days ago, billed as the biggest TV event of the year in India after the cricket World Cup. Not only is it India's most expensive television production, costing about $13 million (6.6 million) — $8 million of which is Khan's fee — for two 52-episode seasons, but it brings with it an irresistible story-line for a media obsessed with celebrity rivalry.
For Khan, the King of Bollywood-in-waiting, has taken over from Amitabh Bachchan, the long-reigning monarch of Hindi cinema. Bachchan, a Harrison Fordesque figure, enjoyed huge success during the first season in 2000 only to fall ill halfway through the second. Despite the timely boost the show gave to a flagging movie career, Bachchan declined to do another season, opening the way for the young pretender to his crown. Before an episode had even been recorded, the newspapers were full of comparisons. Since the first show aired last Monday, a national debate has raged about who is the better host. Jammed TV phone-ins reflect opinion deeply divided between fans of the revered Bachchan and the irreverent Khan.
Executives at Star India, the country's largest broadcaster, whose parent company is News Corporation, the ultimate owner of The Times, could not have hoped for better publicity. Star Plus has been the No 1 channel in India since the first season of KBC propelled it to the top of the ratings six years ago, but in recent months its main rival, Zee TV, has started to creep back. Advertising revenues at Star's flagship channel have fallen by a fifth, its primetime dominance is under threat and several top executives — including the chief executive — have jumped ship. KBC3, aired four nights a week between 9pm and 10pm, is a quick fix, injecting revenues into a traditionally sluggish financial quarter, which will be further dented by the Cricket World Cup, for which Sony has the rights.
Ten bluechip sponsors have spent a collective $25 million to be associated with the show, while 30-second spot advertising is going for three to four times the normal rate. Initial figures suggest that the show is a hit. Whether it maintains audience interest for its full 13-week run, however, will depend on the strength of Khan's Everyman appeal.
Although he started in TV 14 years ago, the actor is in unfamiliar territory. With his pick of film roles and multimillion-dollar endorsements, he has invited comparison with the inimitable Bachchan. It is a gamble both for him and for Star. Eating brown-bread sandwiches and lighting one cigarette off another in his dressing room on set in Bombay's Film City the week before the launch, Khan acknowledges this with little ado. "Everyone tells me that this was a risk. I really don't know. I'll find out," he says, in an exclusive interview with The Times.
"The answer to the question 'Why do it?' is 'Why not?' actually? If it doesn't work I'll pick myself up and start all over again. I came from television, I'll go down in television!"
Khan, a Muslim married to a Hindu model, has pulled off the red tie he is forced to wear for KBC, ruffled his hair and unbuttoned his white shirt halfway down his chest.
He is remarkably open for a man tailed by insatiable gossip columnists and hordes of fans. When he leaves his mansion in Bombay's plush beach suburb of Juhu, he is escorted by a coterie of bodyguards and travels in cars with blacked-out windows.
Part of the attraction of hosting a game show is the interactivity. After a tiring day of filming, and a 4am finish on a KBC promotional music video (his idea) the previous night, he still has the energy to work the studio shaking hands and posing for photos. "I get to meet people, which I normally don't do as I'm in an ivory tower, stuck away," he says. "I'm shooting a film, then I go home and I have five or six security guards around me."
Khan's style on camera is quick and humorous. He gives the impression that he is ad-libbing, although most of the programme is carefully scripted. Before shooting started, the self-professed Trivial Pursuit fan took the Method-acting approach to heart by creating a mock set in his house and putting friends in the hot seat for five to six hours at a time.
Interspersing his rapid-fire conversation with informal Hinglish, Khan regularly has the audience rocking and shrieking with laughter. He is cheesy, but loveably so.
"He's a natural," Sidhartha Basu, KBC's producer and former host of India's Mastermind, says. "He gives the show a new lease of life. Amitabh Bachchan had gravitas and a demigod status — people were in the prostrate position before him. This guy is more accessible. He's a charmer."
It is all a world away from Chris Tarrant. Khan says that he has watched the British show and copied Tarrant's "snappiness" in his delivery. But it is hard to imagine the former Capital Radio DJ causing quite the same crush at the gates.
"When people come on this set, they're not just meeting some breakfast-show host," says Sameer Nair, the outgoing executive of Star Entertainment. "India is crazy about its movie stars."
The nature of Indian social commentary also means that there needs to be a top dog. Whether it is sport, politics or business, the question is, who is No 1?
Khan, who is from Delhi, is uncomfortable with the comparison to "Mr Bachchan", as he unerringly refers to his elder. "For years, it is has been 'I'm trying to oust Mr Bachchan' or 'He's trying to regain his position'. He never left his position," he says. "There is no comparison. I've never heard in the West people asking who's better, Brad Pitt or Tom Cruise? This is the sort of programme that requires changes. The show is the king, that's the main thing. The presenters will keep changing."
Still Khan, soon to be immortalised in wax by Madame Tussauds in London, appreciates his importance to KBC's success. "The expense taken on for this show perhaps would not be recoverable if you did not have a huge eyeball-catching anchor," he says. "More than just being a movie star, there is an attachment that people have to me. They sort of like me. I've done likeable stuff."
Associated with an international franchise, Khan, an economics graduate, has an opportunity to transcend a niche market. For the first time, KBC will be simulcast in the UK, where he is instantly recognisable to Bollywood fans, but otherwise unknown.
As an independent producer (his company is called Red Chillies), he is keen to expand the following of Hindi cinema and — at a time when being an Indian on TV is in sharp focus after the Big Brother racism row — proud to represent his country abroad.
"I would like to believe I am one of the ambassadors of the new India, not self-centredly or pompously," he says. "Whenever a country starts getting noticed, for whatever reason — economic, business or political — one of the few things that the world starts seeing of that country is the cinema. There is now a huge interest in India beyond the exotica — beyond Eastern philosophy, henna and the Kama Sutra. The real bricks and mortars stuff is being noticed."
Anyone arriving in Bombay this month would be blind not to notice KBC. Every major road, building and bus stop is plastered with imposing posters of Khan. Despite his pull, Star has not left anything to chance. The million-dollar question is whether the investment will pay off. India has its finger on the buzzer.
THE QUESTIONS INDIA ASKS
One million rupees
Who was the only Indian footballer to score a hat-trick in an Olympic match?
A: Neville D'Souza
B: P. K. Banerjee
C: Sailen Manna
D: Chuni Goswami
(Answer: A)
500,000 rupees
Which one of these personalities was born in present-day Tamil Nadu?
A: J. Jayalalithaa
B: A. R. Rahman
C: M. G. Ramachandran
D: Rajnikanth
(Answer: B)
320,000 rupees
Which Indipop star's original name was Sujata?
A: Sweta Shetty
B: Sunita Rao
C: Sharon Prabhahav
D: Alisha Chinai
(Answer: D)
40,000 rupees
Under which brand name does MTNL provide cellular services?
A: Shark
B: Octopus
C: Whale
D: Dolphin
(Answer: D)
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