Why so many Actors/Actresses going DIGITAL when the Trend is FLOP here

every single day there is news of an actor TV or bollywood making debuts on Digital medium. few days back it was even reported that SRK shall be making a guest appearance in a web series. But what I wanna ask why is the craze of going digital when the trend is itself a DUD In the country. cant believe platforms like Amazon, hotstar, netflix r putting crores of money on digital series where actually the fact that noone really remembers watching them, OK may be for some but if you go in public and ask which web series they watched last, they probably gonna scratch their heads.

Why the actors or the actresses should worry about the trend when they r paying huge bucks to star in the web series...tell me

Primarily because digital medium has deep pockets. So we have Jio, Amazon and Netflix willing to invest huge amounts. TV is definitely going to shift to a much larger extent it is today as there is very less difference between watching a show on mobile vs watching on TV. Thats why most channels also have strong digital platforms already setup.

Net world is catching up, the biggest example here u would know that Sony Channel's most TV shows bomb because ppl watch them online I even remember a show called GEET which was flop on TRp's but was a hit online

Digital is big but still emphasis is on tv ratings. In the US they have Neilsen ratings that drive network shows like ABC/NBC etc., go down on ratings you get shelved. But that trend will soon change, people are looking for easy,quality content and uncensored shows. HBO and Netflix now command top rated shows, that trend will move to India soon.

Originally posted by: bafflingtulip

Digital is big but still emphasis is on tv ratings. In the US they have Neilsen ratings that drive network shows like ABC/NBC etc., go down on ratings you get shelved. But that trend will soon change, people are looking for easy,quality content and uncensored shows. HBO and Netflix now command top rated shows, that trend will move to India soon.

For e.g. many of my friends don't watch tv shows that aren't on Netflix because its THAT convenient. India is late to catch up to these trends but it will surely in the coming years. That's a while away though, no doubt TV shows still rule big right now.

Originally posted by: RheaSingh

Net world is catching up, the biggest example here u would know that Sony Channel's most TV shows bomb because ppl watch them online I even remember a show called GEET which was flop on TRp's but was a hit online

secondly Digital is giving many jobless bollywood actors like vivek oberoi huma qureshi and others a lot of work so why they don't wanna do it. yes its in the beginning stages but it will catch up. i'm sure the investors are not fools to put so much money without a thought

Originally posted by: Neetu_Singh112

US viewership is different, they watch and accept all kind of genres..they watch even animation films which are regarded as just cartoons here and only watched by kids. so there viewership on digital is definitely not a surprise, there are a lot of Independent companies who are relied on short films and web series for productivity and that's amazing

but that's not the case in India. clearly the only problem with us we try to ape everything that goes into West. which is why now Netflix is taking its shape here but its not a success. I don't think how much time it shall take because I think instead going digital they can focus on low budgeted movies n TV shows which have wider reach. Digital ain't going to catch up soon..for atleast 7-8 years I don't think so

Digital platforms don't even pretend to cater to rural audiences just like mainstream TV channels don't cater to urban viewers anymore.

oh yeah I forgot about the subscription part...