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Courtesy: Goher Iqbal Punn
Tuesday, November 15, 2005

Sahara One Television never looks tired rather is geared up all the time to present something unique and entertaining to its audience situated not only in India but also across the globe. Sahara One is the channel, which always shines with rich contents, sharp picture, interesting programmes, adroit team and catchy-bright colours. The claim from this gigantic abode is absolutely right.... 'Har Rang Kay Mizaj, Har Mizaj Kay Rang.....Yeh Rang Kitne Sare Yahan' since it's laced with utterly eye-pleasing colours to provide wintriness to eyes.

Always on top to give its viewers new interesting entertaining programs to watch, Sahara One TV - the much watched and coveted Hindi entertainment channel brings yet another entertainer 'Kituu Sabb Jaantii Hai'.A daily soap starts from Monday 14th November at 9.30 p.m., it is a new face of the evolved Indian woman and talks of the life of a middle class girl.

'Kituu...Sabb Jaantii Hai' tells the story of a lass 'Katyayani Purohit aka Kituu', who dreams of subjugating the world with the might of her pen....it also pours light on the facts that how a little mohalla girl grows up to be a fine journalist - a woman of great spirit and strength, a face in Indian television.

"Our earlier show 'Woh Rehne Waali Mahlon Ki', which is one of our top shows on the channel today was about a princess who comes to meet life halfway, while our other show 'Hare Kkaanch ki Choodiyan' raised a debate on whether marriage is about freedom or bondage. In our current show, 'Kituu...Sabb Jaantii Hai', we are looking at yet another facet of the Indian woman", Mr. Purnendu Bose, COO, Sahara One Television utters with much conviction

Manish Goswami's Siddhant Cinevision production house has produced this mega soap, whose title track has been rendered by none other than the cuckoo of singing, the very mellifluous Shreya Ghoshal. The show reveals the story of a young girl with her inner strength and power to face life. In her journey to get at the top, Kituu learns many lessons of life. The saga also unfolds the sequences of a diehard romantic and fearless journalist who rolls into this situation.

Looking very much excited and enthusiastic about her title role, the bubbly-sparkling wine young actress Ami Trivedi chips in her views: "I completely identify with Kituu, the girl who dares to dream big and makes it big that too on her own terms and conditions. I clearly relate to very well and am sure that many Indian women today will see a part of themselves in her."

Ami is a familiar face on theater arena and has earlier done plays like 'Life Partner, Ek Akarshan Tejavi and Gujarati Bhaiiya Gam Gajavyu' for over half a decade.

"The inquisitiveness of an upcoming yet fearless journalist beckons Kituu to never take things on face value, and will rather probe into the nuances of an issue before passing a judgment. Kituu is a fighter who wouldn't compromise on her integrity even as a perceptively truthful profession seems to expect some from her. Kituu is a woman with integrity of iron and nerves of steel. While she unnerves some, she is alluring to others. The strength of her character adds to the show", Mr. Purnendu Bose, COO, Sahara One Television says

Since 'Kituu Sabb Jaantii Hai' has started from November 14th, the time slots for two other popular serials on Sahara One Television have been changed. These include the repeat telecast of time of 'Hare Kkaanch Ki Choodiyan' which changes to 8.30 p.m. from 9.30 pm and 'Dial One Aur Jeeto' now becomes an half an hour show between 8 pm- 8.30 pm starting 14th November, 2005.

Concept Note:

She is the girl with fire in her belly and dreams in her eyes. A girl, who has been brought up lovingly in a middle class family with the right values instilled, but dares to dream beyond the horizons of her little mohalla. A girl who is destined to become one of the most recognised faces in the country, of over a billion people for all the right reasons.... Kituu-the apple of her father's eye, the life of her mohalla, the leader of her gang of boys, who comes to be known as one of the finest women in the competitive world of journalism.

An extremely talkative and a lovable girl with an amicable aura about her personality, Kituu faces life's biggest challenges at the tender age of 20. While all other girls are busy fantasizing their husbands and their trousseaus, Kituu is forced to bring all her hidden talents to the fore in an attempt to save her family from a potential ruin and a lifetime of debt. With all that she manages to achieve in her life of strife, Kituu truly seems to be born successful in all her endeavors. These qualities also ensure that she reaches the pinnacle of her profession and becomes a household name in the arena of electronic journalism.

'Kituu Sabb Jaantii Hai' is the hitherto untold story of a middle class girl who fights her way out through a rather different path in an attempt to balance her family and professional life. It is therefore not ironic that someone as level-headed as Kituu who has the probable solutions to all the problems of her family, friends and colleagues, falters at every stage of her own personal crossroads. Her question to herself "Did I do the right thing?" never seems to leave her mind free because of the turmoil she goes through with regards to her various aspects in her life. This is Kituu's journey into the unobtrusive terrain-she is triumphant about her professional life finds herself constantly in the winding path of attaining personal happiness. Katyayani Purohit, or Kituu, however, finds the inner strength to face life and all its surprises, pleasant as well as ugly, as comes out of it all as a winner.

Character Sketch of Kituu....aka Katyayani Purohit Lead Protagonist of the Show:

Katyayani Purohit, fondly known as Kituu, is the quintessential is a girl from a small mohalla who exudes a lively appeal wherever she goes. As the protagonist of Sahara One Television's new primetime show 'Kituu Sabb Jaantii Hai' she is confident, intelligent and smart. Maybe that's the reason why she is the face of the new generation of young women achievers who have managed it, and quite well, to pass through the barbs of life as survivors, and never as victims. Her stubbornness comes across positively as she is strong willed who believes in the need of grit and ardour for achieving her laurels in today's competitive world of journalism.

A girl with average looks but a rather appealing personality, Kituu's infectious smile is of the kind that could flutter a million hearts. She is the kind of girl who is still growing up to be the confident yet warm woman, the outspoken yet homely charisma that convinces the mystery of any woman of her age, who wouldn't feel it awkward to shed a tear when the circumstances make her eyes moist. This sensitive and impulsive lass knows to respect herself and this comes across through the varied tests laid down before her as tries to grapple the innocuous world of professionalism. She is true friend and is always there for them when the need arises. The well-groomed middle class girl with the values and morals instilled in her, hers may seem to be another prosaic personality if viewed from a distance. However, Kituu doesn't present herself as a doormat.

The inquisitiveness of an upcoming yet fearless journalist beckons Kituu to never take things on face value, and will rather probe into the nuances of an issue before passing on her judgment. Like all the other girls in their early 20s, Kituu is also a romantic at heart who, in the beginning of the serial, believes in very ideal romantic situations as featured in tales of yore. But she begins to realize with experience as her best teacher that real life is far from the well-edited realms of fiction. The fighter who wouldn't compromise on her integrity even as a perceptively truthful profession seems to expect some from her, this girl, ushered into the tough world wouldn't bargain to give up on an immovable mountain. The woman of the grit of steel unnerves some of the men she encounters, while many others find her grit quite alluring.

Don't miss to catch the entertaining chill to fill your thirsty bill with the tantalizing pill only on your favourite channel Sahara One Television Monday to Thursday at 9.30 p.m.

What's predictable: Amit Verma plays a rich charmer who woos Kittu in all earnestness, but Kituu holds on firmly to her middle class sensibilities, despite being totally besotted initially