Forgotten celebrities, failed actors and girls-next-door have a new launchpad now with reality shows' rising popularity
In the first half of the last decade, Shweta Tiwari as Prerna was television world's ideal bahu and perfect lover. Once her dream ride with Kasautii Zindagii Kay came to an end, she had to take on a new character that her audience would love her for. That's when Tiwari learnt to shimmy and entered reality shows such as Nach Baliye on Star Plus, followed by Iss Jungle Se Mujhe Bachao on Sony. Her ultimate boon from reality television came last week when she emerged victorious from the Bigg Boss house and Rs 1 crore richer.
In the recent years, the popularity of reality shows has grown manifold. Along with that its power to make television stars has also risen. A case in point is Ashmit Patel, Tiwari's housemate on Bigg Boss. The almost written-off actor who ushered in his birthday in style on Thursday night in Mumbai admits to the power of reality television. "Taking part in Bigg Boss was the best decision I made. My fan-following has increased. Before this show happened, a lot of people told me I wasn'tgetting my due. But this stint in the Bigg Boss house has changed things," says Patel. He even claims to be sifting through film and TV show offers currently. Not just Patel and Tiwari, recent years have proved that reality TV can make a star out of everyone, be it Mr India Pravesh Rana or television's bad boy Rahul Mahajan, who was facing drug abuse and wife-beating allegations, or motormouth Rakhi Sawant. http://www.indianexpress.com/news/Reality-Boon/738396/
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