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Devanshi

@*Devanshi*

Rocker

Posted: 19 years ago

Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode.

Target Group: 4 years+ , Individuals, C&S homes

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Thodi Si Zameen Thoda Sa Aasmaan (Star Plus)	19 Aug.'06	Sat-Sun	R%	1.1	0.9	0.8	0.8
Cum reach %	3.0	4.6	6.1	7.0
Mann Main Hai Visshwas (Sony)	18 Aug.'06	Fri	R%	0.5	0.7
Cum reach %	2.3	4.6
FIR (SAB)	27 Jul.'06	Thu	R%	0.4	0.2	0.1	0.2	0.2
Cum reach %	1.1	1.8	2.1	2.7	3.1
Ishq Ki Ghanti (SAB)	26 Jul.'06	Wed	R%	0.2	0.1	0.1	0.1	0.1
Cum reach %	0.5	1.0	1.6	2.1	2.3
Yes Boss (SAB)	25 Jul.'06	Tue	R%	0.2	0.2	0.2	0.1	0.2
Cum reach %	0.8	1.5	1.9	2.3	2.7
Ji Behenji (SAB)	24 Jul.'06	Mon	R%	0.3	0.4	0.2	0.3	0.2
Cum reach %	0.8	1.5	2.1	2.7	3.2
Naya Office Office (Star One)	21 Jul.'06	Fri	R%	0.3	0.5	0.3	0.2	0.3	0.2
Cum reach %	1.0	2.7	3.5	4.0	4.7	5.4

Target Group: C&S Homes, College Student, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Thodi Si Zameen Thoda Sa Aasmaan (Star Plus)	19 Aug.'06	Sat-Sun	R%	1.1	0.9	2.0	0.8
Cum reach %	2.2	3.2	6.7	7.5
Mann Main Hai Visshwas (Sony)	18 Aug.'06	Fri	R%	0.5	0.3
Cum reach %	3.5	5.8
FIR (SAB)	27 Jul.'06	Thu	R%	0.4	0.1	0.4	0.1	0.1
Cum reach %	1.0	1.3	2.1	2.3	2.7
Ishq Ki Ghanti (SAB)	26 Jul.'06	Wed	R%	0.1	0.1	0.0	0.2	0.3
Cum reach %	0.6	1.4	2.1	2.7	2.7
Yes Boss (SAB)	25 Jul.'06	Tue	R%	0.3	0.2	0.1	0.3	0.6
Cum reach %	1.4	1.8	2.6	2.8	3.6
Ji Behenji (SAB)	24 Jul.'06	Mon	R%	0.2	0.7	0.3	0.3	0.1
Cum reach %	1.0	3.1	4.0	4.9	5.1
Naya Office Office (Star One)	21 Jul.'06	Fri	R%	0.7	0.8	0.1	0.0	0.2	0.6
Cum reach %	1.7	3.3	3.8	3.8	4.6	6.3

Target Group: C&S Homes, CWE, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Thodi Si Zameen Thoda Sa Aasmaan (Star Plus)	19 Aug.'06	Sat-Sun	R%	1.8	1.3	1.4	1.2
Cum reach %	4.6	6.5	8.5	10.0
Mann Main Hai Visshwas (Sony)	18 Aug.'06	Fri	R%	0.6	0.5
Cum reach %	2.8	4.8
FIR (SAB)	27 Jul.'06	Thu	R%	0.4	0.3	0.2	0.3	0.3
Cum reach %	1.3	1.7	2.3	3.3	3.9
Ishq Ki Ghanti (SAB)	26 Jul.'06	Wed	R%	0.2	0.2	0.1	0.3	0.2
Cum reach %	0.7	1.5	2.4	3.3	3.6
Yes Boss (SAB)	25 Jul.'06	Tue	R%	0.3	0.3	0.2	0.2	0.3
Cum reach %	1.4	2.3	2.7	3.1	3.8
Ji Behenji (SAB)	24 Jul.'06	Mon	R%	0.5	0.5	0.4	0.2	0.3
Cum reach %	1.3	2.0	2.9	3.5	4.3
Naya Office Office (Star One)	21 Jul.'06	Fri	R%	0.5	0.7	0.2	0.3	0.6	0.3
Cum reach %	1.6	3.4	4.4	5.2	6.8	7.4

Target Group: C&S Homes, HW, SEC ABC with Children in HH

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Thodi Si Zameen Thoda Sa Aasmaan (Star Plus)	19 Aug.'06	Sat-Sun	R%	1.3	1.2	1.6	1.0
Cum reach %	3.9	6.4	9.8	10.3
Mann Main Hai Visshwas (Sony)	18 Aug.'06	Fri	R%	0.3	0.5
Cum reach %	1.5	4.2
FIR (SAB)	27 Jul.'06	Thu	R%	0.4	0.0	0.2	0.1	0.2
Cum reach %	1.3	1.3	1.8	2.0	2.4
Ishq Ki Ghanti (SAB)	26 Jul.'06	Wed	R%	0.1	0.0	0.1	0.1	0.0
Cum reach %	0.5	0.7	1.0	1.9	2.1
Yes Boss (SAB)	25 Jul.'06	Tue	R%	0.2	0.2	0.1	0.1	0.3
Cum reach %	0.8	1.6	1.9	2.0	2.6
Ji Behenji (SAB)	24 Jul.'06	Mon	R%	0.2	0.3	0.2	0.2	0.3
Cum reach %	0.6	1.2	2.2	2.9	3.7
Naya Office Office (Star One)	21 Jul.'06	Fri	R%	0.4	0.6	0.2	0.2	0.3	0.3
Cum reach %	0.9	2.7	3.8	4.4	5.7	6.2

Target Group: C&S Homes, HW, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Thodi Si Zameen Thoda Sa Aasmaan (Star Plus)	19 Aug.'06	Sat-Sun	R%	1.5	1.4	1.6	1.1
Cum reach %	4.0	6.6	9.3	10.8
Mann Main Hai Visshwas (Sony)	18 Aug.'06	Fri	R%	0.7	0.6
Cum reach %	2.6	5.5
FIR (SAB)	27 Jul.'06	Thu	R%	0.5	0.2	0.2	0.1	0.2
Cum reach %	1.5	1.8	1.4	2.9	3.4
Ishq Ki Ghanti (SAB)	26 Jul.'06	Wed	R%	0.1	0.2	0.2	0.1	0.1
Cum reach %	0.5	1.0	1.6	2.3	2.8
Yes Boss (SAB)	25 Jul.'06	Tue	R%	0.5	0.3	0.2	0.2	0.6
Cum reach %	1.8	3.1	3.6	3.8	4.7
Ji Behenji (SAB)	24 Jul.'06	Mon	R%	0.5	0.9	0.3	0.2	0.3
Cum reach %	2.3	3.0	3.9	4.6	5.2
Naya Office Office (Star One)	21 Jul.'06	Fri	R%	0.4	0.6	0.3	0.3	0.4	0.2
Cum reach %	1.3	2.9	4.0	4.9	5.8	6.3