Unbelievable SP: UNBELIEVABLE

Newsroom is here updating fans on the latest developments of Star Plus launching a new season of Iss Pyaar Ko Kya Naam Doon with a new production house and lead pair.

According to a source,"Star Plus apparently had a deal with 4 lions to buy the franchise name 'Iss Pyaar Ko Kya Naam Doon' from Gul Khan's production house."

The promo released of the new season (IPKKND) and initially the response has been very negative with Newsroom receiving mails,Facebook and Twitter messages from fans to ask Star to change the title which is next to impossible as Star India has invested a huge amount in the show to make it grander and bigger this time.

According to latest news from Star,the show will replace Sanjay Leela Bhansali's Saraswatichandra in mid september of this year,as the show didn't rock the trp chart.

Apparently Saraswatichandra has not received a extension by Star which puts a question mark on the future of the show.(The extension expires in September).

But fans of Saraswatichandra don't loose hopes as Star is still analyzing the performance of the show but most likely Saraswatichandra will be pulled off air.

Newsroom contacted Jennifer Wingett who denied to comment on any development.

http://newsroomnewsindia.wordpress.com/2013/08/12/small-byte-star-cashes-in-on-the-popularity-of-iss-pyaar-ko-kya-naam-doon-franchise/

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