Buzz up!
Rajan Shahi's hit shows Sapna Baabul Ka Bidaai and Yeh Rishta Kya Kehlata Hai on Star plus have successfully captured the eyeballs of the audiences and both the shows are now at the top ratings on Star Plus channel. This year also, Bidaai and Yeh Rishta…have created magic at two recent awards ceremony, both Indian Telly awards and Indian television academy awards.
So Rajan Shahi talks about the success as a producer.
"I have realized that today in Television, one needs to reinvent himself as the burn-out period has shortened due to the quick pace which brings in saturation and stagnation. I was successfully directing; however I was not only saturated but also I wanted the overall control on all aspects from creativity to direction."
About the success of both his shows in the recent award ceremony, he said, "We, as a unit are very happy with the success of both our shows and I personally don't believe in competition because I believe in doing hard work and its all team effort."
On being questioned if he was hesitant while launching Yeh Rishta… he replied "No, I was very confident on my work; and this confidence came in because of my actors, my team and Star Plus had faith in me. Initially, I was dubious as Yeh Rishta Kya Kehlata Hai had no strenuous drama, no storyline, no rona-dhona which is a peculiar feature in every saas-bahu drama but with the tremendous support which I got from channel we pulled it off with ease. It was like a risk, a gamble but our hard work has worked wonders."