Originally posted by: touch_of_pink
TRP audience and online audience are largely different types of people. TRP audience are mostly families and women who enjoy watching saas-bahu drama. Online audience are usually younger people, maybe living in hostels or abroad, and they prefer love stories or more realistic shows. But obviously TRP=audience, so online viewers are not taken into consideration.
Why do TRP viewers still watch this show? I think out of loyality and force of habit and for the love of high drama it offers on a regular basis. Even if they end up wrapping the show, viewers will just move on to something else. Almost every show follows the formula that SNS has. I don't think SNS going off air will affect TRP viewers much.
And why do online viewers hate SNS? Because their favourite shows get shut down as they do not bring as much TRP as SNS. Everytime another show gets shut down, number of SNS haters increase.