Actually SVOI may be in its first year, but its not a newcomer... it has the best producer/director and host in the business... and judges which came from highly successful shows like C2005 and Lil Champs... So SVOI supposedly could have wiped its competition off their feet !!!
In comparison the old-established-brand SRGMP C2007 this year could easily have fallen flat on its feet... with a brand new 19 year old host, new producer, director, etc...
Also... its harder for old, established brands to keep people's interest and stay on top... people always flock to see new and exciting things... Indian Idol is an example of that... In its first year, its rating was phenomenal, always in the top 10... Its ratings have been dropping ever since !!! Fame Gurukul is another example of a new brand that had phenomenal ratings...
So I think credit should be given to SRGMP for being able to keep up their ratings inspite of significant setabacks and head-to-head competition !!! 👏 👏 👏
Thanks for the article Lalit