A R Rahman present ‘Pray for me brother’

Universal Music and A R Rahman present 'Pray for me brother'



Universal Music along with A R Rahman launched the much awaited song of the year 'Pray for me brother' this is composed and sung by A R Rahman. "This is my first humble step in making music that is for the whole world as an audience and truly one, in unison, " said A R Rahman. Adds Rahman, "It happened when I met Mr. Sathya (Ex-WHO), who suggested that I should come up with a song towards the tuberculosis cause, for which the UN had appointed me as their brand ambassador. And as I was thinking of this, I noticed the poverty around that we seem to which we seem to have become quite immune. I then called up my friend, Blaaze, and asked him if we could write something on this. And thus the song was born. " 'Pray for me brother' will be the world's first music video which has been shot on mobile cinemascope format, specially shot to suit viewing for mobile-phone users, and the video has been shot by Bharatbala of 'Vande Mataram' fame. Says Mr. Rajat Kakkar, MD, Universal Music on joining hands with A R Rahman "Universal Music is proud to join hands with the India's best-known music artiste. A R Rahman to promote his endeavours of creating awareness of the poverty around us and taking the onus to do our bit to help the underprivilege citizens of this world."

This product is available in the market as a special collectors' pack and single CD version. The collectors pack contains one audio CD along with a DVD which encloses the video of 'Pray for me brother' and exclusive interview footage of A R Rahman, Bharatbala and Blaaze. "This song has truly come from my heart. It was almost as if everywhere around me were crying out, Pray for me, brother!" said A R Rahman.