The Other side of SRGMP: Game behind the - Page 6

Excellent analysis soulsoup....ypu deserve 👏

I guess one more incident that really helped Debojit was the walkout by the other contestants.. I have read in the other posts that Shaan seemed to say that it was not crafted.. but to me, it still looks like one.. Anyways, Debo fans completely felt vindicated and came back lot stronger with their support! ID's walk-out in the previous episode was well forgotten after this incident, and the complete blame shifted to Himani et al.

Originally posted by: jayc1234

I guess one more incident that really helped Debojit was the walkout by the other contestants.. I have read in the other posts that Shaan seemed to say that it was not crafted.. but to me, it still looks like one.. Anyways, Debo fans completely felt vindicated and came back lot stronger with their support! ID's walk-out in the previous episode was well forgotten after this incident, and the complete blame shifted to Himani et al.

so there is luck factor also. important for success at anything- one can change odds a bit by working hard/ getting the strategy right, but when u work with a sample of 1 competition, luck has to be on ur side that very first time.

Excellent post soulsoup...totally agree with you....loved to read your post....keep it up...
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Very nice Soulsoup, I dont know much abt marketing but i find all the points u hav mentioned completely valid. 👏

Wow mind blowing analysis……..thnx buddy it's an excellent post. Keep it up. And keep on sharing such a brilliant ideas and discoveries with us. 👏
But i m sorry to say Bapigua will miss this post of yours lol. 😉

Brilliant article, SoulSoup.

If we have followed the show closely enough, all the inbuilt / external marketing strategies for any contestant came to the forefront only when the AgniPariksha round began ... basically when the choice was put to the public (aka, the customer here). Before that, it was more on the grounds of the previous SRGMP versions.

Let's not get into a debate with Gajji's role in the show and making it open to public voting. He was asked by zee mgmt. to boost the TRP ratings. Thanks to all the dramas and his brilliant editings, the channel (Zee) upstaged Sony as the number two channel next only to Star. Apart from the ratings, let's not forget the amount of money that he raked in from the show itself. Now with the show coming to an end, Zee is marketing the contestants in all the zee sponsored shows and award shows for even more money.

Ok. Enough with Gajji and Zee ... Let's get back to the marketing game that started with the AgniPariksha round. Remember, right from the time when the show started people were asked to poll in for the best mentor(as they felt). HR was simply brilliant in playing his card ... he praised the other mentors around and often accepted them as his senior and better musicians. Aishwarya's exit(unceremoniusly) and HR's behaviour ensured that he shot to the top of the books in the mind of the audience.

Round 1 to HR. Result : HR being given the Brahmastra.

HR played his cards right once again. He brought in few contestants from other gharanas and hit the pulse of audience yet again. It didn't make any difference to him that Paresh and Ujjaini enetered the show again. For him, he had made his mark with the audience yet again by portraying his generous nature.

Round 2 to HR. Result : HR had already won a fair share of audience even before the AgniPariksha began.

As the AgniPariksha rounds ran and Raktima (classically trained), Swananda and Sharib made early exits, HR by then was sure what was working with the audience(it wasn't music, it was how the singer was marketed to the target audience). Then came his marketing schemes out of his hat : Vinit's love, Maa ka pyar, DeshBhakti, consistency and so on.

Round n(next few) to HR. Brilliant strategist and marketing genius.

Like SoulSoup pointed out, HR went wrong in few areas: Directly disapproving of another contestant when he himself ascertained he didn't like Debojit's singing and brought out the regional bias in Debojit's share of votes. This angered the public(as they felt that their choice or judgement was being ridiculed ... never ever ridicule the voter ... you're bound to lose support). Hype gets you the market, overhype makes you lose a share of the market you had gained because of your hype ... the same happened to HR. He lost because he went overboard in promoting Vinit. Last but not the least, the contestants walkout episode blew his marketing gimmicks to shambles. Once that happened courtesy one of the mentors(we still aren't sure if it was AS or HR), people sympathized and empathized with Debojit. ID's walkout, his deafening silence added further support for the underdog and the voting favour completely changed hands. HR blew his own lid off in the final rounds ....

Final round to ID. A lesson for HR about where his strategies went wrong.

Let's not forget SRGMP's reach/audience. It chiefly comprises of TV addicts(housewifes who get tired of watching soap operas,kids and teenagers who have quite a lot of spare time and musical enthusiasts) and few offbeat TV viewers. Of the three the first two (housewives, kids and teenagers) are the ones who spend the maximum on sms or voting (remember a lower middle class housewife in MP spent over a lakh and half in sms for Qazi in FG). Infact because of the female element in the audience, female contestants get eliminated earlier than their male counterparts inspite of the talent. II, SRGMP, FG, II2 ... all illustrious examples.
HR had the audience in his mind all along .. he very well knew what kind of drama/strategy catered to this niche target ... and he played his 'masala' elements to the perfection. Unfortunately, he blew his own strategy off and brought in a huge dose of regional support for his opponent contestant ...

😉

Infact the fight between HR and ID illustrated the very common fight in the existence of markets and their products, Product marketing vs product management.

Well will write about it in detail later. Need to sort out some other issues ....

😉 😉 😉

great "boxing" post skud-meister.

i think at the end of the day, one also has to have a good product (this is what i'd like to believe, though all the training has been contrary). marketing can take u so far, but if u dont have the product, sooner or later u stumble. for HR, that happened at the last stage. (and by product here, i mean the combo of HR and Vinit, not just Vinit by himself).

HR's consumers were a fairly constant set of teens- of course he worked to get that base thru the strategy that soulsoup has explained. but i am not sure he did anything later to grow that audience. so he built up a strong base but did not get the crossovers which was important to build a winning combination.

Originally posted by: soulsoup

................At the same time I will refuse to accept if you want me to believe that they are better than Nihira ...............

NO WAY to be any near to NIHIRA,....... not atleast from any contestents with any kind of stage performace .......