SRGMP should have been publicised more

I mean I have never seen even a single hoarding here in Delhi. They should have put ads in newspapers, on other channels, FM radio channels. Contestants should have been interviewed on news channels like Aaj Tak, I don't they appeared even on Zee News. I myself began watching it (I was told by a friend to do so) only a month ago (hence I missed all action, grrrrr).