What is a TRP? - Page 2

Originally posted by: SanamAhmedKhan

you loser🤣

Originally posted by: ATH_KTM_543

seriously a loser...wishing for such a thing which will never happen...🤣

[/QUOTE

AND SHE'S BANNED 😆😆😆 THX DT.

Originally posted by: Catatonic_Cat

I posted this in another thread here.

I am in advertising so let me just clear some things about TRP, while the sample population of people who have meters might be smaller than we like, these people are selected with much research done to represent the general population. It is not like they select a random sample of people ad say lets measure TRP based on them, sampling is done with scientific methodology representing the population. If it was so flawed, businesses wont spend millions of rupees on advertising and buying ad spots. These people have measurements in place to maximise what advantages these ad spots give them. Also the reason why only Indian viewers count for TRPs is that these companies are advertising to the Indian population, running ads for the Indian population, it makes no difference to them whether a person in the UK or US watch these ads, because these ad spots are not targeted to them. Also maximum revenue TV channels get is from advertising not subscription and that is exactly why TRPs matter. Online popularity is good for word of mouth publicity but their target audience in terms of revenue is the Indian audience.