Breaking News: TAM data now to be released on Thursdays
The decision has been taken in view of the inclusion of five new "Less than Class I" (LC1) markets
BestMediaInfo Bureau | Delhi | February 6, 2013
From this week onwards, due to the inclusion of five new "Less than Class I" LC1 markets, TAM will release the weekly data every Thursday morning instead of Wednesday morning. In view of this, the data for Week 5 (January 27 to February 2, 2013) will be sent out on February 7, Thursday, morning.
The five new LC1 markets introduced by TAM in 2013 are: Gujarat, Madhya Pradesh, Uttar Pradesh, PHCHP and Rajasthan, where MP does not include Chhattisgarh but UP includes Uttaranchal. With the release of these markets, now TAM is covering 92 per cent of the HSM urban markets from the earlier 74 per cent.
For these markets, TAM has adopted the similar policy when it had released the Maharashtra LC1 market, i.e., the data for these markets are being released together for a cumulative five weeks from the release date. This means new LC1 market data for Weeks 1-5, 2013 (December 30, 2012 – February 2, 2013) will be released tomorrow morning along with the all-India data.
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