Starting 31st Mar, next two months its IPL cricket season which always gives concerns to both GECs & producers of ongoing prime time daily serials, as TV remote changes frequently to sports channels in many families.
As we know some post pone new serial launches too in this period.
Zee seems doubly hit.😔 Z Signed off merger agreement in dec 2021 with Sony India
so many legal issues, its already Mar 2023 financial year end still no news of merger being complete.
Visibly Z hindi channel is low performing with low budgets, compared to other language channels.
In 2023 all their existing hindi serial twists n turns, leaps, new tracks, hypes etc. didn't garner required audience buy in. Hindi channel management team visibly needs major overhaul be it business, programming, content, creative, marketing.😔 They keep making same mistakes over and over.
Meet main male lead got abruptly bumped off with a regressive village story. KKB 3rd gen kid intro with leap, RM unpopular forced shaadi started off in Jan 2023, all of which got bleh reception from audiences.👎🏼
Both early evening new launches Maitree, Lag ja gale in Feb 2023 confused people, as something else was expected from launch promos vis a vis whats shown in execution of actual episodes.
BL is in same loop for several months.
KDB next gen leap in Mar 2023 is plain rubbish, looks so unconvincing onscreen, even if its same rehash of many BT serials..casting & plots all look terrible. 👎🏼