Yaariyan has emerged a hit, as the target audience of the film (the youth) took to the film big time ensuring that the makers end up with decent profits.
However, the word-of-mouth of the Divya Khosla Kumar directed film was poor, which meant that the all-India business on Saturday and Sunday was either lower or about the same level as Sunday.
The costs including print and advertising is around Rs 20 crore, out of which around 15 crore was recovered from Satellite rights, music and others. The film is expected to finish with All-India distributors share of around 11-13 crore, making it a profitable venture for T-Series.
Yaariyan will be remembered as 2014s first success.
Yaariyan Weekend Collections
- Friday - 6.1 crore
- Saturday - 5.25 crore
- Sunday - 6 crore
- Weekend Total - 17.35 crore
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