their strategy is wrong...all their shows are sadist...it's a sadist channel..ur right, they concentrate on the reality shows more...for fiction shows, there is only one thumb rule, go on messing the story and dragging it for 100 episodes , sort it in 10 episodes and start with another one (MB being the exception only bec. ST's vision is different)...they dun have anything in the 9-11 slot..no good show...pehle bhi they had only gaon ke baba adam ke zamane ki themes like na aana is des..they have nothing good for the families...Comedy nights is THE best , at least it makes u laugh...All the Star plus shows do well bec. they balance the positive and negative elements..big joint families, strong leads, foolish antagonists, comedy, emotions, romance, festivals, shadi , love stories they focus on, it's good for everyday viewing and entertainment...Life Ok has started some very good shows...n i'm sure they will do well..their fiction programming is excellent !