Sony to take Jassi back to her roots:

Sony all set to deglamorize Jassi and take her back to roots

By Subhash K. Jha

Having changed from a frump to a stylish heroine, television's favorite middle class icon Jasmeet Walia is now ready for another makeover.
She's set to revert to her old natural homely bespectacled middle class self. In a startling though not entirely unexpected move, Sony Entertainment has decided to deglamorize Jassi and take the character back to her roots.
Jassi will go back to her natural unaffected self. Though nothing as drastic as braces and horn-rimmed spectacles, she'll nevertheless revert to spectacles and a simple salwaar-kameez look.
And there is more---Sony Entertainment plans to end the soap soon so that it doesn't become a "never-ending saga."
The serial will end with Jassi leaving Mumbai and heading for a small town to become a bai and heading for a small town to become a schoolteacher.
Apparently the new look has displeased hardcore Jassi fans and sent the TRP's plummeting.
The final straw for disgruntled Jassi fans was the promised Jassi wedding on Aug. 5 which never happened and which is now being seen as a publicity gimmick meant to defect attention from the return of "Kaun Banega Crorepati" on the rival Star Plus channel. Sony's head honcho Tarun Katyal explained: "If we meant it to be a publicity gimmick we'd have shown the wedding and not risked the wrath of Jassi watchers. No, the reason why Jassi cannot marry Armaan is because he isn't worthy of her."
"She was meant to marry him but stopped herself in time because she's no longer interested in being a walkover. Through her we want to send out a wake-up call to all timid middle class girls caught in oppressive relationships ___ it could be with a parent or a boyfriend.
"But the message is don't let anyone mess with you dignity. Jassi has learnt the lesson the hard way. Marrying Armaan would've been a mistake. And we don't want her slipping up in her iconic role at this juncture of her life."
Katyal said that in the episode aired on Aug. 14, Jassi explains her viewpoint as a woman in the patriarchal society to her father through a letter she has written.
"It's a turning-point in her relationship with the men in her life and with the viewers." he said.
Elaborating on the pitfalls and perils of her glamorous avatar, Katyal said:" The new –look Jassi hasn't really been beneficial either for Jassi or her fans. She seems to have landed herself in a soup.
"Now she'll go back to her roots, walk away from the oppressive men in her life. Yes, we'll conclude the soap soon. We don't want it to end up as yet another never-ending saga."

Article source:

desiTALK newspaper in New york

Vol. 9 No. 34 August 26,2005

The message is not to let anyone mess with your dignity, wow, now this has gotten me all in circles!! Do you guys think that they will actually end the soap soon, or that Jassi will marry Armaan again, which is probably no becuz they think its a mistake! ahh!

when is sony planning to give back jassi's brains? 😛 😕

Hey Mika, can you post the link...cuz I have something to say...err...repeat...thank god for copy and paste. 😛

GOD i m sick of all these dumb explanations given to us by them!! 😡 😡

i hope somebody keeps posting this article every other day so that i can keep my hatred for tarun katiyal alive 🤢

Iconic role ?????? Sony should be sued for daring to say that the present Jasmeet Walia is an icon. She is an insult to anybody.

Originally posted by: jprasad

Hey Mika, can you post the link...cuz I have something to say...err...repeat...thank god for copy and paste. 😛

i thought so, but i wasn't sure. And i didn't copy and paste, i actually got it from the desiTALK newspaper and typed it up! So now the newspapers copy as well!!?

Originally posted by: mikagurl23

i thought so, but i wasn't sure. And i didn't copy and paste, i actually got it from the desiTALK newspaper and typed it up! So now the newspapers copy as well!!?

😆 omg! girl, you took all that time to type it all up? 😛

"But the message is don't let anyone mess with you dignity. Jassi has learnt the lesson the hard way. Marrying Armaan would've been a mistake. And we don't want her slipping up in her iconic role at this juncture of her life."

If Armaan isn't the right guy for her, then why are they taking him to Nainital? Why didn't they just end the show after Jassi is all settled? This people are too confused.

Mika, thanx by the way. That was sweet of you.

Thanks for the article, Mika! 😊

By JJKN ending "soon," how soon do they mean? And does that mean that Armaan's going to be unhappily married to Mallika for the rest of his life? 😕