According to a report in Mid-Day, it is learnt from insiders in the advertising world that Deepika has upped her endorsement fee and is apparently charging Rs 6 crore for a beauty soap ad which was allegedly offered to Katrina Kaif.
Apparently, Katrina was the face of the brand earlier where she charged Rs 4 crore for representing the brand.
Further to reports in Mid-Day, insiders reveal that the deal fell in place with Deepika and the brand agreed to pay Rs 6 crore considering her recent success!
Interestingly, Sonam Kapoor and her Raanjhanaa co star Dhanush also shot an ad for the same brand apparently with Sonam said to be charging Rs 2 crore for the deal.
12