Shah Rukh Khan acquires 26% stake in KidZania

MUMBAI: Bollywood Badshah Shah Rukh Khan has acquired 26% strategic stake in the Indian franchise of KidZania, an international chain of family entertainment centres. The $3.5-billion Comcraft Group, which holds the franchise for Kidzania in India, had been scouting for a significant minority investor to add value to the Indian project and decided to bring the Bollywood star on board, said people familiar with the development.

KidZania is about real life experiences; empowering, inspiring, entertaining and educating kids through role-play.

KidZania is an €˜indoor€™ family edutainment theme park of about 75,000 square feet that emulates the workings of a real city but built to scale for children. KidZania gives children an environment that allows them to do what naturally comes to them: role-playing by mimicking traditionally adult activities.

As in the real world, children perform "jobs" and are either paid for their work (as a Stylist, Construction Engineer, RJ, Surgeon, CSI Agent etc) or pay to get a service (University, Culinary School, Department Store, Driving School etc)

https://mumbai.kidzania.com/en