TOI: TRPs gone, TVT is the new trend

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Abena Motianim

@Minionite

Channel Moderator

+ 57

Team Silver Trio

Posted: 12 years ago

TRPs gone, TVT is the new trend

TV show ratings have now started coming in thousands instead of percentages. Earlier, ratings for shows ranged from 0.4 to 4.5, now they range from 750 to 7,000 and more — basically indicating viewership in actual numbers. This decision was recently taken by broadcasters, advertisers and TAM, the agency that collates weekly ratings to resolve the ongoing crisis about telly ratings.

And another big change has been made too. The word TRP (Television Rating Point) has now been reworded as TVT (Television Viewership In Thousands). And GRP (Gross Rating Point) is now GVT (Gross Viewership In Thousands).

Rank	Serial	Channel	TVT
1	Diya aur baati hum	Star Plus	10332
2	Taarak Mehta ka Ooltah Chashmah	Sab TV	8161
3	Balika Vadhu	Colors	7308
4	Qubool Hai	Zee TV	7213
5	Yeh rishta kya kehlata hai	Star Plus	6749
6	Pyaar ka dard meetha meetha	Star Plus	6090
7	Saathiya	Star Plus	5779
8	Sasural Simar ka	Colors	5330
9	CID	Sony TV	5122
10	Veera	Star Plus	4933

Non-Fiction shows

Rank	Serial	Channel	TVT
1	Comedy nights with Kapil	Colors	6059
2	DID Super Moms	Zee TV	4709
3	Indian Idol Junior	Sony TV	4580
4	Jhalak Dikhh La Jaa	Colors	4142
5	India's Dancing Superstar	Star Plus	3832
6	Comedy Circus	Sony TV	3008
7	Waah Waah Kya Baat Hai	Sab TV	1852
8	Connected Hum Tum	Zee TV	1224

SAB TV beats Sony
Star Plus is the number one general entertainment channel in terms of GVT (Gross Viewership In Thousands), followed by Colors and Zee. Sony, which held the fourth position, has slipped to number five. SAB, which is part of the same group, has taken that place. See box (right) for GVT of general entertainment channels.

https://timesofindia.indiatimes.com/entertainment/tv/TRPs-gone-TVT-is-the-new-trend/articleshow/21744153.cms