Popular TV stars Hina Khan, Jennifer Winget and Sanaya Irani have become fashion icons too. Their on-screen attires such as saris, ghaghra-cholis with kamarband and anarkalis have been influencing audiences' style choices. Whether it is the way a sari is draped, the cut of a salwar kameez or an interesting accessory — TV fashion has always set trends among the masses. Designer Neeta Lulla, who designed the wedding outfit of Drashti Dhami's character in Madhubala, says, "TV has become a huge aspirational medium. A lot of people, especially housewives, find these characters relatable and therefore emulate their style elements."