Reason behind falling trp of each serial of zee

Yesterday I install the tata sky HD box and I find out that star plus normal or star plus HD, Sony or Sony HD and even in colors or colors HD where all the serial in normal or HD r telecast on same time slot but in case of zee or zee HD shows r telecast before half hr in zee hd.

gr8 research, i do not care 4 late show

ermm..food for thought...

We shud bring this to Zee notice

yep sure it does effect trp.

what!😲 you should send/email your experience to the bloody channel..

frnd..seriously..u hve to make zee to knoe abt it..

Well, since you installed your HD set top box yesterday, then let me tell that ZeeHD started this early telecast since yesterday only(29 April). Till last week all programs on HD started at the same time as SD.The problem is that they dont have ads for HD yet, as not many people have HD, so all programs on HD finish 7-8 minutes before SD , so they had to use time fillers, which often would channel change by viewers and only the loyal viewers of a program would return to watch that next program, therefore they thought of having this back to back start of serials so that people keep watching.As I said it started only since yesterday so it could not have had any impact on TRPs.