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Zee TV, the flagship channel of Zee Network was launched in October 1992. With a reach of more than 120 countries and access to more than 500 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. With over twelve years of its launch, Zee TV has driven the growth of the satellite and cable industry in India.

The popularity of Zee arises from its understanding of Indian culture and beliefs which are depicted in its programming. Realizing its strength in programming and the need for Indian entertainment in the overseas market, the company launched Zee TV in the UK / Europe (1995), the USA (1998), Africa (1998) and today is available across five continents. Zee TV has won numerous viewer-choice awards for its programmes both nationally as well as internationally, including the prestigious EMMA Award for the best digital / satellite digital in UK in 1998.

Zee TVs programming delivers a variety of choices for all segments of the audience, including primetime comedy and drama series, television movies, miniseries, theatrical films, specials, childrens programs, daytime dramas, game shows, and late night shows. Zee has always believed in bringing innovative programming to its viewers. Since its inception the channel has introduced ground-breaking programming like Just Ek Minute, Saapseedi, the popular game shows, Tara, Banegi Apni Baat, Antakshari and blockbuster programming like Saregama, Dastaan, Chattan, Hasratein and Sailaab. All these programmes proved to be major successes with local audiences and were bench marks in their times. Other original programming includes Zee Horror Show, X-Zone, Saturday Suspense, Rishtey along with dramas like Amaanat, Ashirwaad, Basera, Koshish Ek Asha and Mehendi Tere Naam Ki.

Today the channel has a multi genre offering again and is living up to its image of being a socially conscious channel. With path breaking shows like Saat Phere, kasamh Se, Shabaash India and Sa Re Ga Ma Pa Lil Champs, the channel has established icons such as Saloni, Bani, Aanya, Nahar and Jai Walia etc. Saloni fights the cause of color discrimination in the hugely popular Saat Phere. Even the recently launched Banoo Main Teri Dulhann deals with the social issue of illiteracy hence leveraging Vidya to become the torch bearer of the strata of society who have been denied an education.