Ekta Kapoor's TV 'Mahanaayikas' to
promote EK THI DAAYAN
In a unique mother of all promotional tie-ups for its keenly awaited supernatural thriller EK THI DAAYAN (co-produced
by Vishal Bhardwaj), Balaji Motion Pictures is creating a mega-series titled 'Ek
Thi Naayika', which will feature the television industry's top most
actresses, coming
together for the first time, in a thrilling and spooky series based on the 'daayan' characters in the forthcoming film.
The high profile 16-
episode series will also feature characters from EK
THI DAAYAN, including an appearance by Emraan Hashmi.
All of Ekta Kapoor's
favourite leading ladies from her top-rated television series will be seen in this new and innovative television
property, promising to offer television fan
countrywide a huge
never-seen-before treat. The big names include Smriti Malhotra Irani, Sakshi Tanwar, Aamna Sharif, Mauli Ganguly,
Shweta Tiwari, Kritika Kamra, Pooja Gaur and Ankita Lokhande.
Smriti Malhotra Irani shot to fame with 'Kyunki Saas
Bhi Kabhi Bahu Thi' and became a household name with her screen character Tulsi Virani. Smriti plays a Gujarati
woman in the series and recently shot for the promo of the show, despite being unwell. Sakshi Tanwar known for
charming smile in the
character of Parvati in 'Kahaani Ghar Ghar Ki' and for being the lovable Priya
in 'Bade Acche Lagte Hain' will be seen as a Rajasthani woman.
Mauli Ganguly became popular as Shaina in 'Kaahin Kissii Roz'. The
doe-eyed beauty will play a Bengali character in 'Ek
Thi Naayika'.
Kritika Kamra got her
break as Arohi Sharma in 'Kitani Mohabbat Hai' and
will play a Punjabi 'kudi' from Chandigarh. Aamna Sharif appeared as
the main protagonist in 'Kahiin To Hoga' will be seen with her same soft disposition as a Muslim protagonist from the U.P. Shweta Tiwari was the most talked about actress
in 'Kasauti Zindagi Kay'. With her stern gaze and limpid eyes she went on to appear in many more
television shows in
addition to featuring in Bhojpuri movies. She also won the Big Boss Season 5. She will appear as a U.P.
girl in 'Ek Thi naayika'. Ankita Lokhande with her
soft demeanor won the heart of millions as Archana in 'Pavitra Rishta'. She will now be seen in the Daayan series as a Maharashtrian girl.
The demure and beautiful Pooja Gaur also known for 'Kitni Mohabbat Hai' will
play a Delhi girl. Her serial 'Pratigya' was also instrumental in
catapulting her to fame. Balaji has successfully secured her eight favorite
'Mahanaayikas' under one roof in 'Ek Thi Naayika', to promote EK THI DAAYAN, starring Emraan Hashmi, Konkona Sen Sharma, Kalki Koechlin and Huma
Quereshi, and releases worldwide on April 8. Said Ekta Kapoor, ''This is
the first time ever that the biggest household names
of television have come together to participate in
a high-concept fictional series oriented at promoting a forthcoming film. This is creative marketing at its best!''
