Don - A Box office disaster - Stardust

Don has proved to be a disaster at the box office. Never before a Shah Rukh Khan film got a beating like this. Inspite of the media hype, from some of the media partners, the film has bombed. Tickets were going begging on Saturday evening at all the major movie houses. At Inox, a major multiplex at Nariman Point in Mumbai, there were people who had booked in advance and were trying of offload their tickets at half price and yet could not find any takers. A girl at the multiplex said "Even if someone paid me, I would not see this film." Viewers are being seen walking out of the film during the intermission. Khalid Mohammed writes, "If someone suggests a visit to this no-brainer… don't."

Akshay Kumar is having the last laugh because everybody thought that Don would wipe out his Jaanemann. But purely on word of mouth, people have shifted their loyalties from Shah Rukh Khan to Akshay and its Jaanemann that has started picking up in the movie theatres. The fact that Don has bombed at the box office is being hushed up but the film is so unbearable that it will be impossible for the movie makers to fill up the seats, although they will start announcing that they have collected crores, knowing that the NRI audience particularly in America and UK will shell out fancy dollars and pounds on the weekends before they get the news that the film is a disaster.

To top it all Amitabh has released his Bhojpuri film in UP and Bihar thereby killing whatever little market Don would have had.

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