Posted:
Shah Rukh Khan, Priyanka Chopra cheer the Indian cricket team
15th Oct 2006 18.00 IST
By Agencies
Superstar Shah Rukh Khan and former Miss World Priyanka Chopra today joined millions of fans to cheer the Indian cricket team.
SRK and Priyanka led around 100 winners of a promotional campaign in one-of-its-kind 'Blue Billion Express' to cheer the Indian team against England in their first Champions Trophy match at the Sawai Mansingh Stadium in Jaipur.
Describing their initiative to facilitate the journey of cricket lovers from Delhi to the Pink City as a way of celebrating the game, Pepsi's Executive Director Marketing, Punita Lal, said, "the Blue Billion Express has been conceptualised to unbottle the passion of the lovers of the game."
The Safdarjung Railway Station in Delhi, where the train was flagged off by Pepsi's (India) Chairman Rajeev Bakshi, was teaming with enthusiastic winners sporting colourful tatoos and chanting slogans in support of the Indian team.
SRK, the brand ambassador of Pepsi, said everybody loved and supported cricket in the country and endeavours should be made to promote and commercialise all sports so that more money could flow in for them also.
"If there is enough money in sports, no parent will then stop his child from any child from taking up a sport as a career," SRK said.
Drawing parallels between sports and acting, SRK said, "there is a constant pressure on both the sportsmen and actors to perform well in order to live up to the expectations of their admirers.
"I think efforts like these motivate a performer give his best," he added.
SRK and Priyanka will soon be seen together in Don .
15th Oct 2006 18.00 IST
By Agencies
Superstar Shah Rukh Khan and former Miss World Priyanka Chopra today joined millions of fans to cheer the Indian cricket team.
SRK and Priyanka led around 100 winners of a promotional campaign in one-of-its-kind 'Blue Billion Express' to cheer the Indian team against England in their first Champions Trophy match at the Sawai Mansingh Stadium in Jaipur.
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Describing their initiative to facilitate the journey of cricket lovers from Delhi to the Pink City as a way of celebrating the game, Pepsi's Executive Director Marketing, Punita Lal, said, "the Blue Billion Express has been conceptualised to unbottle the passion of the lovers of the game."
The Safdarjung Railway Station in Delhi, where the train was flagged off by Pepsi's (India) Chairman Rajeev Bakshi, was teaming with enthusiastic winners sporting colourful tatoos and chanting slogans in support of the Indian team.
SRK, the brand ambassador of Pepsi, said everybody loved and supported cricket in the country and endeavours should be made to promote and commercialise all sports so that more money could flow in for them also.
"If there is enough money in sports, no parent will then stop his child from any child from taking up a sport as a career," SRK said.
Drawing parallels between sports and acting, SRK said, "there is a constant pressure on both the sportsmen and actors to perform well in order to live up to the expectations of their admirers.
"I think efforts like these motivate a performer give his best," he added.
SRK and Priyanka will soon be seen together in Don .
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