I am not cheap-Shah Rukh Khan

King Khan gets into self-analysis mode post the success of his last film

Kunal M Shah (MID-DAY; November 28, 2012)

What's a Rs 100 crore to a king? His latest film has already touched the magic mark and still going steady at the box office.

But the King remains unfazed. SRK laughs and says, "It's just a new yardstick. Earlier, it was either a silver jubilee or 100 days… Now, people have a yardstick even for trailers! They will keep changing and there will be a new benchmark every few years. I think every film will now make Rs 100 crore but each film will still have its own uniqueness." The success of Jab Tak Hai Jaan has not come without its fair share of pressures. First the demise of his mentor Yash Chopra and then the tussle of his producers with Ajay Devgn.

Also, the effect it could have on his friendship with Devgn's wife Kajol. "Ajay might be having some righteous things in his mind about the way distribution should be done. Jab Tak Hai Jaan is not my film although I have a part of it. I have a beautiful relationship with Kajol and I have met Ajay a few times. After Yashji's (Chopra) death we were all in a different zone and I did not want to remain in this space," clarifies King Khan.

But all's well in his kingdom so far. The man takes his much touted rivalry with various actors with a pinch of salt. He says, "I know people say that I am manipulative, detached; business minded, etc, but I am not cheap. Meri toh jab picture aati hai ek nayi rivalry shuru ho jati hai. This year there was no one, so it's Ajay. Earlier it was Akshay and things like Khiladi versus King. Mein toh sab se pyaar se milta hoon."