SSR's Bollywood career touches a new high

With two UTV Films, a Yashraj production and Raj Kumar Hirani's next in his repertoire, Sushant Singh Rajput is going places.

Done with Ranveer Singh's flamboyance for now, we hear Yashraj Films is adamant on utilizing and promoting the talents of Sushant Singh Rajput to the optimum. While Sushant has been signed for one major project by Yashraj the banner is, according to a source, "a hundred percent keen" to sign this much in-demand newcomer for two other projects.

Only hitch is, Sushant is under contract with UTV who are launching him as a leading man in Abhishek Kapoor's Kai Po Che.

New talent seems much in-demand in Bollywood, what with a handful of so-called A-listers demanding multi-cores in fees, and getting away with it.

Both UTV and Yashraj Films seem equally keen to utilize Sushant's talents. While UTV's Kai Po Che featuring Sushant along with two other male leads (Rajkumar Yadav and Amit Sadh) is almost ready for release, Yashraj has just secured Sushant as the male lead for Maneesh Sharma's next film with Parineeti Chopra.

While Sushant Singh Rajput begged off any comment on the issue a very reliable source close to UTV confirmed that Sushant is indeed bound by a contract by UTV .

Says the source, "For some time now Aditya Chopra had been looking at Sushant as a potential Yashraj trouper. They've recently launched Ranveer and Arjun Kapoor. Now they're looking at Sushant. Sushant was offered Yashraj's Aurangzeb and one other film which the young actor couldn't do because of his contract with UTV. However when Maneesh Sharma's film with Parineeti Chopra was offered to Sushant he just couldn't say no. Sushant approach UTV's Ronnie Screwvala directly asking his permission to do the film. Ronnie gave the go-ahead but on condition that Sushant do another film, this time as a solo lead, with UTV immediately after completing his Yashraj film."

Apparently UTV has a solo-hero rom-com ready to go on the floors the minute Sushant completes his Yashraj Film.

Clearly the newcomer's windfall has proven to be larger than he expected it to be. Sushant Singh Rajput remained unavailable for comment.