Siddhanth is up against a tough one this time. A young girl Jaya played by Nigar Khan, due to
Negar Khan |
rejections from prospective bridegrooms and an airline company for being dark complexioned, tries out a much publicized fairness cream called 'All Glow'. To add to her already prevalent nightmare, Jaya skin reacts with the cream and breaks out. Jaya's father knocks on Siddhanth's door for help. Because of its brilliant track record with women and the statutory warning on the pack, the company gets away without any damage and Siddhanth is made to bite dust. Siddhanth then decides to attack the cause rather than the consequence. He sets out to change the mindset of those lakhs of people who believe that being dark is a taboo. Siddhanth is written off by everyone for this absurdity. Will Siddhanth Mehra be able to dispel the myth surrounding fairness and change a thought process, which has existed for centuries galore? To know more tune in on 19th july at 9.30 p.m.