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Yes Boss week 2 collections

shruti thumbnail
Anniversary 18 Thumbnail Engager 4 Thumbnail + 9
Posted: 17 years ago
#1

Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode.
 
Target Group: 4 years+ , Individuals, C&S homes
New Launches Date of 1st
Episode		 Days of
Telecast		 Viewership
Metrics		 Episode
1 2 3 4 5 6
                   
FIR (SAB) 27 Jul.'06 Thu R% 0.4          
Cum reach % 1.1          
Ishq Ki Ghanti (SAB) 26 Jul.'06 Wed R% 0.2 0.1        
Cum reach % 0.5 1.0        
Yes Boss (SAB) 25 Jul.'06 Tue R% 0.2 0.2        
Cum reach % 0.8 1.5        
Ji Behenji (SAB) 24 Jul.'06 Mon R% 0.3 0.4        
Cum reach % 0.8 1.5        
Naya Office Office (Star One) 21 Jul.'06 Fri R% 0.3 0.5        
Cum reach % 1.0 2.7        
The Great Indian Laughter Champions 2 (Star One) 14 Jul.'06 Fri R% 2.1 1.6 1.9      
Cum reach % 5.0 8.0 10.8      
Cartoon Network Ki Duniya (DD1 National) 08 Jul.'06 Sat R% 0.1 0.1 0.1 0.2    
Cum reach % 0.4 1.1 1.6 2.3    
Akela (Sony) 04 Jul.'06 Tue R% 0.8 0.8 0.6 0.8 0.6  
Cum reach % 2.8 5.1 6.8 9.2 10.6  
 
Target Group: C&S Homes, College Student, SEC ABC
New Launches Date of 1st
Episode		 Days of
Telecast		 Viewership
Metrics		 Episode
1 2 3 4 5 6
                   
FIR (SAB) 27 Jul.'06 Thu R% 0.4          
Cum reach % 1.0          
Ishq Ki Ghanti (SAB) 26 Jul.'06 Wed R% 0.1 0.1        
Cum reach % 0.6 1.4        
Yes Boss (SAB) 25 Jul.'06 Tue R% 0.3 0.2        
Cum reach % 1.4 1.8        
Ji Behenji (SAB) 24 Jul.'06 Mon R% 0.2 0.7        
Cum reach % 1.0 3.1        
Naya Office Office (Star One) 21 Jul.'06 Fri R% 0.7 0.8        
Cum reach % 1.7 3.3        
The Great Indian Laughter Champions 2 (Star One) 14 Jul.'06 Fri R% 3.0 2.6 2.2      
Cum reach % 7.5 11.9 14.8      
Cartoon Network Ki Duniya (DD1 National) 08 Jul.'06 Sat R% 0.1 0.1 0.2 0.1    
Cum reach % 0.7 0.9 1.6 1.9    
Akela (Sony) 04 Jul.'06 Tue R% 1.4 1.1 0.5 0.5 1.0  
Cum reach % 4.2 7.1 9.0 10.9 13.9  
 
Target Group: C&S Homes, CWE, SEC ABC
New Launches Date of 1st
Episode		 Days of
Telecast		 Viewership
Metrics		 Episode
1 2 3 4 5 6
                   
FIR (SAB) 27 Jul.'06 Thu R% 0.4          
Cum reach % 1.3          
Ishq Ki Ghanti (SAB) 26 Jul.'06 Wed R% 0.2 0.2        
Cum reach % 0.7 1.5        
Yes Boss (SAB) 25 Jul.'06 Tue R% 0.3 0.3        
Cum reach % 1.4 2.3        
Ji Behenji (SAB) 24 Jul.'06 Mon R% 0.5 0.5        
Cum reach % 1.3 2.0        
Naya Office Office (Star One) 21 Jul.'06 Fri R% 0.5 0.7        
Cum reach % 1.6 3.4        
The Great Indian Laughter Champions 2 (Star One) 14 Jul.'06 Fri R% 2.2 2.0 2.3      
Cum reach % 5.4 8.5 11.7      
Cartoon Network Ki Duniya (DD1 National) 08 Jul.'06 Sat R% 0.1 0.2 0.1 0.2    
Cum reach % 0.3 1.5 1.9 2.7    
Akela (Sony) 04 Jul.'06 Tue R% 1.0 0.6 0.6 0.6 0.5  
Cum reach % 3.3 5.5 7.6 9.2 10.7  
 
Target Group: C&S Homes, HW, SEC ABC with Children in HH
New Launches Date of 1st
Episode		 Days of
Telecast		 Viewership
Metrics		 Episode
1 2 3 4 5 6
                   
FIR (SAB) 27 Jul.'06 Thu R% 0.4          
Cum reach % 1.3          
Ishq Ki Ghanti (SAB) 26 Jul.'06 Wed R% 0.1 0.0        
Cum reach % 0.5 0.7        
Yes Boss (SAB) 25 Jul.'06 Tue R% 0.2 0.2        
Cum reach % 0.8 1.6        
Ji Behenji (SAB) 24 Jul.'06 Mon R% 0.2 0.3        
Cum reach % 0.6 1.2        
Naya Office Office (Star One) 21 Jul.'06 Fri R% 0.4 0.6        
Cum reach % 0.9 2.7        
The Great Indian Laughter Champions 2 (Star One) 14 Jul.'06 Fri R% 2.4 1.3 2.3      
Cum reach % 6.2 8.4 10.9      
Cartoon Network Ki Duniya (DD1 National) 08 Jul.'06 Sat R% 0.4 0.3 0.0 0.1    
Cum reach % 0.7 2.3 2.6 3.5    
Akela (Sony) 04 Jul.'06 Tue R% 0.7 0.9 0.7 1.0 0.6  
Cum reach % 2.9 5.8 8.0 9.9 11.2  
 
Target Group: C&S Homes, HW, SEC ABC
New Launches Date of 1st
Episode		 Days of
Telecast		 Viewership
Metrics		 Episode
1 2 3 4 5 6
                   
FIR (SAB) 27 Jul.'06 Thu R% 0.5          
Cum reach % 1.5          
Ishq Ki Ghanti (SAB) 26 Jul.'06 Wed R% 0.1 0.2        
Cum reach % 0.5 1.0        
Yes Boss (SAB) 25 Jul.'06 Tue R% 0.5 0.3        
Cum reach % 1.8 3.1        
Ji Behenji (SAB) 24 Jul.'06 Mon R% 0.5 0.9        
Cum reach % 2.3 3.0        
Naya Office Office (Star One) 21 Jul.'06 Fri R% 0.4 0.6        
Cum reach % 1.3 2.9        
The Great Indian Laughter Champions 2 (Star One) 14 Jul.'06 Fri R% 2.7 1.9 2.5      
Cum reach % 6.5 9.3 11.8      
Cartoon Network Ki Duniya (DD1 National) 08 Jul.'06 Sat R% 0.2 0.3 0.1 0.1    
Cum reach % 0.6 1.7 2.0 2.7    
Akela (Sony) 04 Jul.'06 Tue R% 1.3 0.9 0.8 0.7 0.5  
Cum reach % 4.5 7.5 9.8 11.6 13.3  
 
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