If it is Shah Rukh Khan, one is bound to expect higher viewership, right? But this doesn't hold true for the megastar's TV production unit Red Chillies Idiot Box which has shut down. Founded in 2009, this unit has created 12 shows till date. And even though the unit has offer the viewers an interesting mix of chat shows and fiction shows, it hasn't been able to grab viewers' attention A source has been quoted as saying, "So, while the other employees have all gone home, only the post- production unit is currently working on a music show." The unit, which was being headed by SRK's trusted lieutenant Samar Khan since a long time, has also quit the team.
Doesn't this explain SRK's team's failure to understand the viewers' pulse? Had SRK guided his team and helped them work in consonance with the viewers' preferences and tastes, and communicated in the right way, they could have worked a little longer, right? We hope this failure will help the actor comprehend the need to churn out controversies, treating viewers to moments of adrenaline rush, and offering them something of shocking and valuable. We hope, SRK doesn't let his fans down!
1