Smriti Irani on why good touch bad touch awareness was shown in Kyunki Saas Bhi Kabhi Bahu Thi

Actor and politician Smriti Irani has shared a strong message on social media, reflecting on the responsibility of television storytelling. Posting a video, she spoke about her intent to use popular serials as a medium to spread awareness and encourage difficult conversations within households.

Referring to the return of Kyunki Saas Bhi Kabhi Bahu Thi, Irani said the revival was not designed as mere nostalgia. According to her, it was a conscious decision to bring back a show that once shaped prime-time television and use it to address pressing social concerns. In her caption, she described the comeback as a commitment to speak about change, hold on to hope, and confront issues that are often discussed only in hushed tones.

Irani pointed out that the recent storyline included conversations around domestic violence, ageing, and women’s financial independence. She then revealed that the latest episode tackled another sensitive subject child safety. In the scene, her character explains to children the difference between good touch and bad touch, underlining that their voice matters and that their safety is non-negotiable.

The actor emphasised that such themes are not easy to present on mainstream television, especially in family-oriented shows. However, she questioned whether creators should restrict themselves to entertainment alone. She asked whether television merely reflects society or can also play a role in reshaping it by enabling dialogue.

Her post received wide engagement from viewers, many of whom appreciated the attempt to address child protection in a format that reaches millions of homes daily. Irani expressed gratitude to audiences who engaged with these narratives and supported conversations that are often avoided in public spaces.

With this move, she appears to reiterate her long-standing belief that television has influence beyond ratings and revenue. For her, storytelling remains a tool to inform, sensitise, and initiate meaningful change within society.