Loss of 'Hitler' brand & 'kirayedar/MMji'

jjkg thumbnail
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Posted: 13 years ago
#1
HD has sunk low indeed

They have even diluted their brand word "Hitler" with this meek copy of Indira who has lost her "Hitler" edge along with her brains, as well as an arrogant copper who is anything but Hitler.

I mean we had Indira go to Sameer's own territory - his office, confront him infront of his employees, and have him dance on "Munni badnam..." song using his employee's cell phone. Not a prudent action, but certainly meriting the "Hitler" tag

This Indira had the edge to justify "Hitler" tag

We have a copper who, forgive my language, is an arrogant, passively corrupt prick. There is nothing in him or his work ethic that makes him a "Hitler"
  • Instead of making people quake in their shoes like Hitler Didi, we have copper who invokes lusts.

  • Instead of making people work extra hard, leaving no room for mistakes like old Hilter Didi, we have a copper who cannot even be bothered in tasking his subordinate to write a proper FIR

  • Instead of being a perfectionist, a control freak like old Hitler Didi, we have lazy bum of a copper

  • Instead of killing people with one look as old HD used to do, we have a copper who cannot even frown, even if his life depended on it

  • Instead of having a strong code of honor as old HD, we have someone who does not honor the pledge he took when he became a PO - that is help people against whom crime has been commited

Illa is well into the process of destroying her own brand.

If they wanted a Hilter versus Hilter confrontation, then could they have please done some work on the Sumer character and made him Hilter. Now is no more than an arrogant, unthinking, unfeeling prick who cannot be bothered to do his job, and believes in freely insulting a woman who has come pleading for his help, not once but many times



PS: a version of this post was made in another thread but I felt it was important enough point to merit its own thread.
Edited by jjkg - 13 years ago

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jjkg thumbnail
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Posted: 13 years ago
#2
Illa think audience is just dumb

Market Sumer as another Hitler when he is anything but, and we will fall for it😡

Does she think we will loose our brains at the altar of Sumer's "hunkiness" just as Indira has done?

Sorry Ma'am you are wrong. you may have lost the, we haven't
Posted: 13 years ago
#3
jjkg really pissed off BIG TIME 2nite...
bishwadeepak thumbnail
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Posted: 13 years ago
#4
true dear
i totally agree with u
Ranjinikishan thumbnail
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Posted: 13 years ago
#5
kitna anyay hai yaar..in yest's epi. rishi said that he will findout the culprit & bring in front of his mmj but today again got kidnapped. Now what happened to his promise?
.FALTU. thumbnail
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Posted: 13 years ago
#6
Abhinav doing a good job, would love to see more of the Sumer singh
rajh thumbnail
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Posted: 13 years ago
#7
hamari hitler didi ko new director ne kidnap karke gayab kardiya hai.

we need to file police complaint to find out our real hitler didi.😆
Edited by 100raj - 13 years ago
jjkg thumbnail
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Posted: 13 years ago
#8

Originally posted by: 100raj

hamari hitler didi ko new director ne kidnap karke gayab kardiya hai.

we need to file police complaint to find out our real hitler didi.😆


Raj,

It is not just Hitler didi who has disappeared. It is like "invasion of body snatchers"
  • Indira is no longer Hitler, who was capable of shredding people's egos in seconds, could have people quaking in their shoes ready to do what she wanted

  • Rishi is no longer the brainy, street smart Rishi who would get Indira out of any trouble she or her/his family got her into

We have a new character Sumer who is being marketed as male Indira but has none of the qualities (good and bad) that made Indira Hitler

What I do not understand is how could Illa mess with her brand. Actors, actresses, tracks come and go. But brand is extremely hard to build. Once lost, it is forever lost.

And here we are with a character who is completely opposite of "hitler" and he has been marketed as such just because he is an arrogant police officer.

Illa thinks we are stupid, brainless lemmings who will believe that Sumer is Hitler, just because we are told he is. Illa forgot the cardinal rule --> Show, not tell!
jjkg thumbnail
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Posted: 13 years ago
#9
To rub salt on our wounds, she even destroyed the precious "Makan Malkin ji/ Kirayedar ji" brand

If there is one thing that one can remember of Indira and Rishi - it is how they refer to each other. These words are pretty common, but for them are everything, all that their relationship was, is and will be in the future.

These words are brand for their love

And yet Illa has destroyed them too with bringing in Sumer as the new Kirayedaar.😡

I really don't get it. Why is this character of Sumer so positioned, that he has to destroy all that was good in the story as well as its execution?

Why could he not have been a straight cop? Why give him tags that :
a) don't apply to him,
b) are associated by and defined by lead characters?


This whole track is a marketing 101 lesson on what not to do. I head up marketing and product management for hi-tech. I know how difficult it is to recover when you mess up your brand

What a total, freaking disaster

It has been many hours since I saw today's episode and even after all this time, I cannot believe what I am seeing
Edited by jjkg - 13 years ago
Chupkatha thumbnail
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Posted: 13 years ago
#10

Originally posted by: jjkg

To rub salt on our wounds, she even destroyed the precious "Makan Malkin ji/ Kirayedar ji" brand


If there is one thing that one can remember of Indira and Rishi - it is how they refer to each other. These words are pretty common, but for them are everything, all that their relationship was, is and will be in the future.

These words are brand for their love

And yet Illa has destroyed them too with bringing in Sumer as the new Kirayedaar.😡

[DIV]I really don't get it. Why is this character of Sumer so positioned, that he has to destroy all that was good in the story as well as its execution.
Why could he not have been a straight cop?



Yes agreed with u..apart from the fact that rishi was again kidnapped wht is more ailing me now is tht they hv now destroying the 'makanmalkin ji-kirayadar ji' brand.😡.in my opinion it is unique signature of their love story..

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